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For Companies At a Glance
- Tasks: Drive business growth through strategic marketing initiatives and product launches.
- Company: Join ASSA ABLOY, a global leader in access solutions with a collaborative culture.
- Benefits: Enjoy competitive salary, medical insurance, and learning opportunities.
- Why this job: Make an impact in a dynamic environment while developing your marketing skills.
- Qualifications: Bachelor's degree in Marketing or Business; experience in B2B marketing preferred.
- Other info: Diverse teams welcome; apply now to shape a safer world together!
The predicted salary is between 28800 - 48000 £ per year.
Do you have the strategic and operational skills to drive our business growth? Join ALCEA, part of the ASSA ABLOY Group in the UK or another European country and enjoy a collaborative culture that empowers you to build a career you’ll be proud of.
What you would do as our Business Marketing Specialist
Reporting to the Director and Head of Marketing and Customer Excellence, this role is at the heart of marketing and communication activities from analyzing market needs and competitive trends to developing and executing strategies that activate commercial opportunities. A key role supporting our business units, the Business Marketing Specialist designs and delivers marketing materials that enhance visibility, generate qualified leads and ensure successful product launches.
Responsibilities
- Planning and executing direct marketing initiatives, including targeted email campaigns, sales-focused webinars and multichannel acquisition strategies.
- Coordinating successful product launches by developing comprehensive launch packages in collaboration with Product Managers and aligning content development with communication teams.
- Effectively communicating product and service information to clients, partners and internal stakeholders to ensure alignment and engagement.
- Conducting market and competitive analyses and providing strategic recommendations to refine positioning.
- Managing and maintaining the product database accurately and consistently across descriptions, technical data, pricing and availability.
- Managing and implementing programs, including tailored actions and offers while driving engagement through program promotion, regular communication and performance tracking.
The skills and experience you need
- A Bachelor's degree in Marketing, Business Administration or a related field (preferably a Master's degree).
- Experience in marketing and business development preferably within critical infrastructure and apply knowledge of B2B marketing channels.
- The skills to develop and execute effective marketing strategies and business plans leveraging analytical skills to interpret data and make informed decisions.
- The ability to manage projects and communicate effectively with stakeholders demonstrating interpersonal skills as well as the ability to promote and facilitate marketing department activities with business units.
- Fluency in English and ideally additional languages such as Spanish or French; exhibits curiosity, creativity and a proactive approach to learning.
What we offer
- Learning and career development opportunities, whether online learning management training or enhancing your skills.
- A competitive salary and incentive schemes.
- Variety of benefits including medical insurance and discounts on various products.
We review applications regularly so don't wait. We are building diverse inclusive teams and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.
To make sure your personal data is safe we don’t look at any applications sent by email or post. If you have any questions about the role or the process, email Giulia Virde.
Lets create a safer and more open world - together!
Key Skills: Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management.
Employment Type: Full Time
Experience Required: (not specified)
Vacancy: 1
Business Marketing Specialist in Birmingham employer: Assa Abloy
Contact Detail:
Assa Abloy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Marketing Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, and think about how your skills can help them grow. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Business Marketing Specialist role. Highlight your experience with marketing strategies and your analytical skills to impress the hiring team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our mission of creating a safer world.
We think you need these skills to ace Business Marketing Specialist in Birmingham
Some tips for your application 🫡
Show Your Marketing Skills: When you’re writing your application, make sure to highlight your marketing experience. Talk about specific campaigns you've worked on and the results they achieved. We want to see how you can drive business growth!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Mention how your skills align with our needs at ASSA ABLOY, especially in B2B marketing.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, so show us you can get to the heart of the matter!
Apply Through Our Website: Remember, we only review applications submitted through our website. So, set up your profile and apply there! It’s the best way to ensure your application gets into our hands.
How to prepare for a job interview at Assa Abloy
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially in B2B contexts. Be ready to discuss how you've successfully executed campaigns in the past and how you can apply those skills to drive business growth at ASSA ABLOY.
✨Showcase Your Analytical Skills
Since the role involves conducting market analyses, be prepared to share examples of how you've used data to inform your marketing decisions. Highlight any tools or software you’ve used, like Google Analytics or HubSpot, to demonstrate your analytical prowess.
✨Communicate Effectively
This position requires strong communication skills, so practice articulating your thoughts clearly. Think about how you would explain complex marketing concepts to different stakeholders, ensuring you can engage both technical and non-technical audiences.
✨Prepare for Collaborative Scenarios
As a Business Marketing Specialist, you'll be working closely with product managers and other teams. Prepare examples of successful collaborations from your past experiences, focusing on how you contributed to product launches or marketing initiatives.