VP of Mature Markets in Berlin

We are currently recruiting for a VP of Mature Markets to continue to accelerate regionally relevant sales revenue and expand our trusted identity products, services, and technology partnerships across the Mature Markets Business Unit, covering Europe, North Asia, and ANZ.

This Business Unit is undergoing rapid transformation, with a strong emphasis on enhancing the physical and seamless access experiences of our partners and customers. Success in this role demands an innovative mindset: one that can define market approaches, optimise product mix, and establish the right commercial footprint.

A key success factor will be your ability to coach and develop multi-disciplinary teams; spanning sales, pre-sales, technical, product marketing, and marketing communications, to drive strategic growth investments across their territories. You will also work closely with customer services and operations to ensure customer satisfaction and long-term retention. You are entrepreneurial and commercially astute, capable of balancing “Expand and Accelerate” strategies in underdeveloped regions with “Protect and Grow” initiatives in established markets. Leveraging the strengths of your sales organisation, you will serve customers through multiple channels, direct sales, inside sales, channel partners, and key accounts.

Reporting to the SVP and Head of Physical Access Control (PACS) and serving as a member of the PACS Leadership Team, this role offers full P&L responsibility within our Commercial Business Unit structure.

Essential Duties:

• Define and communicate the vision, mission, and strategic direction for the Mature Markets organisation.
• Deliver a profitable P&L by achieving top-and bottom-line growth across all Mature Market territories.
• Build, lead, and coach high-performing commercial and operational teams.
• Collaborate with PACS Leadership and department heads to execute regional growth plans.
• Analyse competitive landscapes, identify market expansion opportunities, and engage in high-level negotiations to secure strategic partnerships and contracts.
• Represent the company at industry events, trade associations, and professional forums.
• Act as the regional spokesperson in internal and external business meetings, reporting on people, financials, KPIs, forecasting, strategic planning, and acquisition integration.

What we love about your background:

• Proven ability to lead transformational programmes that drive exponential growth.
• Strong organisational, interpersonal, and collaboration skills.
• Analytical mindset with sound judgement and decision-making capabilities.
• Ability to work cross-functionally and manage complexity and ambiguity.
• Skilled in diplomacy and conflict resolution.
• Experience leading multi-disciplinary teams across multiple geographies.
• Willingness and ability to travel both domestically and internationally.

Your Experience and Education include:

• Hold a BA or BS in related field. MBA is preferred.
• At least 10+ years related experience including management experience of large teams.
• Experience in running a full P&L with demonstrable experience driving top and bottom line objectives.
• Understanding of market and competitive environment including deal activity and potential opportunities.
• Solid leadership and management experience, including strategic thinking, innovation, coaching and mentoring, scaling and collaboration.

What we can offer you:

• Competitive salary and rewards package.
• Competitive benefits and annual leave offering, allowing for work-life balance.
• A vibrant, welcoming & inclusive culture.
• Extensive career development opportunities and resources to maximise your potential.
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity.