Mgr, MarCom and Channel Marketing

An Amazing Career Opportunity for a Marketing Manager!!

Location: Austin, TX; Palm Beach Gardens, FL

Job ID: 48768

At HID, we are passionate about the power of verified, trusted identities to help people get where they need to go and achieve what they want to do. HID is a leading innovator in biometric technology solutions, dedicated to enhancing security, convenience, and user experience across consumer and commercial markets. Our cutting‑edge biometric products empower individuals and organizations to securely access devices, applications, and physical spaces with ease and confidence.

We are seeking an experienced Marketing Manager to lead our efforts in creating and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams.

Company Overview: HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high‑tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.

Responsibilities:

• Managing internal and external resources to successfully deliver marketing initiatives
• Owning campaign design, execution and testing, including email/content marketing strategy, landing pages, webinar execution, paid media, nurture programs, etc.
• Developing and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best‑in‑class Web experience
• Localizing content for new product introduction deliverables based on developed positioning and messaging
• Developing relationships and working directly with vendors as needed
• Staying up‑to‑date with the latest marketing and advertising technology trends and best practices
• Positioning and branding products and solutions through the website and e‑commerce platforms
• Managing advertising, sponsorships, tradeshows and other tasks related to event and conference management
• Researching, creating and editing content including marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, video and infographics

Qualifications:

• BS degree in marketing, communications or related area
• Minimum 8 years’ experience in B2B marketing communications / demand generation / integrated marketing, with 2-3 years in the security industry a plus
• Proficiency in Marketing automation, Web content management, analytics and business intelligence (reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Knowledge of desktop and embedded systems
• Knowledge of HID technologies, i.e. Biometrics
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
• Strong project management skills and the ability to balance multiple priorities
• High self‑motivation with a sense of urgency
• Experience in working with and managing external vendor / partner relationships
• History of budget management
• Ability to travel as required

Benefits:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work‑life balance
• A vibrant, welcoming environment