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- Tasks: Plan and execute marketing strategies to boost visibility and generate leads.
- Company: Join ALCEA, part of the global ASSA ABLOY Group, in a collaborative environment.
- Benefits: Enjoy competitive salary, medical insurance, and career development opportunities.
- Why this job: Make an impact in marketing while working with diverse teams across Europe.
- Qualifications: Degree in Marketing or Business; experience in B2B marketing preferred.
- Other info: Dynamic role with opportunities for learning and growth in a global company.
The predicted salary is between 28800 - 48000 £ per year.
Reporting to the Director and Head of Marketing and Customer Excellence, this role is at the heart of marketing and communication activities—from analyzing market needs and competitive trends to developing and executing strategies that activate commercial opportunities. A key role supporting our business units, the Business Marketing Specialist designs and delivers marketing materials that enhance visibility, generate qualified leads, and ensure successful product launches.
Join ALCEA, part of the ASSA ABLOY Group in the UK or another European country, and enjoy a collaborative culture that empowers you to build a career you'll be proud of. We value results, not titles or backgrounds, and we support our people with regular feedback, training, and development opportunities. We welcome diverse, inclusive teams and value different perspectives and experiences.
Location details: Willenhall, ENG, GB, WV13 3PW; Villebon Sur Yvette, FR, 91140. Travel: 11%-30%.
Responsibilities:
- Planning and executing direct marketing initiatives, including targeted email campaigns, sales-focused webinars, and multichannel acquisition strategies.
- Coordinating successful product launches by developing comprehensive launch packages in collaboration with Product Managers and aligning content development with communication teams.
- Effectively communicating product and service information to clients, partners, and internal stakeholders to ensure alignment and engagement.
- Conducting market and competitive analyses and providing strategic recommendations to refine positioning.
- Managing and maintaining the product database accurately and consistently across descriptions, technical data, pricing, and availability.
- Managing and implementing programs, including tailored actions and offers, while driving engagement through program promotion, regular communication, and performance tracking.
Requirements and preferences:
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
- Experience in marketing and business development, preferably within critical infrastructure, with knowledge of B2B marketing channels.
- Ability to develop and execute effective marketing strategies and business plans, using analytical skills to interpret data and make informed decisions.
- Project management and stakeholder communication skills, with the ability to promote and facilitate marketing department activities with business units.
- Fluency in English; additional languages such as Spanish or French are desirable.
- Demonstrates curiosity, creativity, and a proactive approach to learning.
Qualifications:
- Experience in marketing and business development; B2B marketing channel knowledge.
- Analytical and strategic thinking with ability to interpret data and make informed decisions.
- Strong project management and stakeholder communication skills.
- Educational background in Marketing, Business Administration, or related field; Master's degree preferred.
- English fluency; additional languages (Spanish/French) desirable.
Benefits:
- Learning and career development opportunities, including online learning and management training.
- A competitive salary and incentive schemes.
- Medical insurance and discounts on various products.
Business Marketing Specialist in Willenhall employer: ASSA ABLOY Group
Contact Detail:
ASSA ABLOY Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Marketing Specialist in Willenhall
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and be ready to discuss how your skills can enhance their visibility and lead generation efforts.
✨Tip Number 3
Showcase your creativity! Bring examples of past marketing campaigns you've worked on, especially those that drove engagement or led to successful product launches. This will help you stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our collaborative culture at ALCEA.
We think you need these skills to ace Business Marketing Specialist in Willenhall
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Marketing Specialist. Highlight your experience in marketing and business development, especially in B2B channels. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our team. Be sure to mention any relevant projects or achievements that showcase your creativity and strategic thinking.
Showcase Your Analytical Skills: Since this role involves market analysis and strategic recommendations, don’t forget to highlight your analytical skills. Share examples of how you've used data to drive decisions in past roles. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ASSA ABLOY Group
✨Know Your Market
Before the interview, dive deep into understanding the market trends and competitive landscape relevant to the role. Familiarise yourself with ALCEA's products and how they stand out in the industry. This will not only show your enthusiasm but also your analytical skills, which are crucial for a Business Marketing Specialist.
✨Showcase Your Campaigns
Prepare to discuss specific marketing campaigns you've executed in the past. Highlight your role in planning and executing these initiatives, especially any that involved direct marketing or product launches. Use metrics to demonstrate success and how your strategies generated leads or increased visibility.
✨Communicate Effectively
Since this role involves a lot of stakeholder communication, practice articulating your thoughts clearly and concisely. Be ready to explain complex marketing concepts in simple terms, as you may need to engage with various teams. Good communication can set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies and future goals. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values. Asking about their approach to market analysis or product launches can also give you valuable insights.
