At a Glance
- Tasks: Lead and shape the national sales strategy for a market-leading manufacturer.
- Company: Join a high-growth, innovation-driven manufacturer in the building products sector.
- Benefits: Highly competitive salary, car, bonus, equity shares, and long-term career progression.
- Other info: Be part of the Executive Leadership Team with full ownership of UK & Ireland sales performance.
- Why this job: Make a real impact on business growth and lead a high-performing sales team.
- Qualifications: Proven senior sales leadership experience and exceptional leadership skills.
The predicted salary is between 100000 - 130000 £ per year.
Package: Highly competitive base + car + bonus + long-term incentive scheme (including shares)
Sector: Building Products / Interiors / HVAC / Plumbing & Heating / Construction
The Opportunity
We’re recruiting for a board-level National Sales Director to lead and shape the commercial strategy across the UK & Ireland for a market-leading manufacturer within the built environment.
With an already significant presence and a strong product offering across national merchants, contractors, M&E installers, architects, and designers, this is a rare opportunity to step into a senior leadership role with this part of the business generating over £75m in annual sales, and the wider company over £100m with ambition to increase heavily over the next 3-5 years.
This role is about more than just revenue — it's about setting direction, driving excellence, building capability, and executing a clear, long-term strategy.
You’ll join the Executive Leadership Team, with full ownership of UK & Ireland sales performance and a central role in shaping business growth over the next 3–5 years.
What We’re Looking For
We need an exceptional leader.
Someone who can inspire, develop and manage a senior sales team — including Managers and Regional Directors — and who thrives in a performance-led environment.
This is a role that demands strategic clarity, strong planning skills, and a leader who holds their team accountable.
We're open on background — whether you're from bathrooms, interiors, HVAC, plumbing, or wider building materials, what matters most is your ability to operate at pace, lead with impact, and deliver growth through people, process, and vision.
This role also includes a long-term incentive scheme with company shares, designed to reward impact and leadership at the highest level.
Key Responsibilities
- Strategic Leadership: Develop and deliver the national sales strategy across UK & Ireland, aligned to wider board-level objectives.
- People
Leadership: Manage, mentor, and lead a high-performing sales function of a large team of direct and indirect reports, embedding a culture of accountability, collaboration, and ambition.
- Commercial Planning: Set KPIs, lead forecasting and budgeting, and ensure structured sales plans are in place across all regions and verticals.
- Market Development: Expand presence across commercial projects, working closely with contractors, specifiers, consultants, merchants, and distributors.
- Customer Excellence: Build a high-touch, value-led service experience that enhances customer retention and long‑term loyalty.
- Board Engagement: Regularly present commercial performance, strategy, and future plans to the Managing Director and Board.
- Cross-functional Collaboration: Work closely with Product, Marketing, Operations and Finance to align activity and support the delivery of commercial goals.
- Innovation & Change: Champion continuous improvement and embrace sales enablement tools and digital transformation to stay ahead of industry shifts.
- What You’ll Need
- Proven experience in a senior sales leadership role, ideally with full UK&I scope and responsibility for a significant revenue base.
- Exceptional leadership skills — able to lead leaders, create clarity, and hold teams to a high standard of performance.
- Strong commercial insight and the ability to build strategies from data, insight, and market trends.
- A track record of delivering growth across multiple channels, including contractors, merchants, installers, architects, and specifiers.
- Excellent communication and board-level presentation skills.
Experience
- Background in piping, bathrooms, HVAC, interiors, plumbing/heating, or wider construction products.
- A track record of driving growth with M&E contractors, Main Contractors, Architects, Design Consultants, Merchants and Specialists across the construction sector
- Strong personal network across national merchants and the construction supply chain.
- Experience using CRM and sales performance systems to drive structure and reporting.
Why?
- Be part of a high-growth, innovation-driven manufacturer with ambitious plans for UK expansion.
- Play a critical role on the Executive Leadership Team.
- Lead a high-performing, national sales function with real ownership and autonomy.
- Outstanding package, bonus, equity shares, and long-term career progression.
- #J-18808-Ljbffr
National Sales Director Building Products employer: ASR Recruitment Limited
Join a dynamic and innovative manufacturer in the building products sector, where you will have the opportunity to lead a high-performing sales team and shape the commercial strategy across the UK & Ireland. With a strong focus on employee growth, collaboration, and accountability, this role offers an outstanding package including competitive salary, bonuses, and equity shares, all within a culture that values excellence and strategic vision. Be part of a company with ambitious expansion plans and a commitment to driving success through leadership and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Director Building Products
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Sales Director Building Products at ASR Recruitment Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ASR Recruitment Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Sales Director Building Products. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Sales Director Building Products
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ASR Recruitment Limited:When writing your cover letter, make sure to tailor your message specifically for ASR Recruitment Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ASR Recruitment Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ASR Recruitment Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ASR Recruitment Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ASR Recruitment Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
