Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and grow sales across North & East London, building partnerships with retailers.
- Company: Rapidly growing interiors brand with a supportive team and strong values.
- Benefits: OTE £60-65k, company car, refreshments allowance, and growth opportunities.
- Why this job: Join a high-performing business and make a real impact in the interiors market.
- Qualifications: 3+ years in field sales or showroom experience, with strong communication skills.
- Other info: Autonomy to manage your territory and drive your success.
The predicted salary is between 42000 - 78000 £ per year.
ASR are supporting an established and rapidly growing interiors brand with the appointment of an Area Sales Manager covering North & East London and surrounding postcodes. This new role has been created due to continued expansion and the splitting of an existing territory.
This is a fantastic opportunity for a hungry, humble and commercially driven individual who thrives in a customer-centric environment and wants to grow their career within a high-performing business. You will be joining a supportive team with strong values and a clear vision — to be the most valued partner in the market, every time.
Package- Basic – Negotiable
- OTE £60,000–£65,000
- PHEV company car
- Refreshments/expenses allowance
- Negotiable for exceptional candidates
- January/February 2026 preferred start
North & East London & surrounding region including: AL, CB, CM, CO, E, EC, EN, HA, HP, IG, IP, LU, MK, N, NR, NW, RM, SG, SS, W, WC, WD, UB
Role OverviewYou will manage and grow revenue across an established customer base of independent retailers and merchants, building long-term partnerships and increasing brand presence through display wins and consistent service excellence. This position combines account development with new business opportunities — with full autonomy to plan your diary and territory for maximum success.
Key Responsibilities- Identify, secure and grow key retail and merchant accounts
- Maximise product display presence and share of wallet within each customer
- Deliver exceptional customer experience and responsive support
- Conduct impactful product training and in-store engagement
- Maintain CRM accuracy (visits, contacts, opportunities, displays, terms etc.)
- Track competitor activity and market trends to inform sales strategy
- Represent the brand professionally at all times at customer sites & events
- Provide insight and feedback to drive innovation and continuous improvement
- 3+ years in field sales or strong showroom-based sales experience ready to step up
- Ability to open doors and build commercial trust quickly
- Professional communicator with strong influencing skills
- Target-driven with a proactive and energetic attitude
- Organised, reliable and able to independently manage a wide territory
- Values-led: loyal, humble, customer-focused and ambitious
If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity.
Area Sales Manager in Watford employer: ASR International
Contact Detail:
ASR International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Watford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, local events, or even join online forums. The more people you know, the better your chances of landing that Area Sales Manager role.
✨Tip Number 2
Showcase your skills! Prepare a killer pitch about your experience and how it aligns with the job. Practice makes perfect, so rehearse until you can deliver it confidently. Remember, first impressions count!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll have a better chance of standing out and getting noticed by the hiring team. Don’t miss out!
We think you need these skills to ace Area Sales Manager in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Area Sales Manager role. Highlight your experience in field sales and any relevant achievements that showcase your ability to build relationships and drive revenue.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the interiors industry and how your values align with our mission. Be sure to mention specific examples of how you've delivered exceptional customer experiences.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use bullet points to clearly outline your strengths in communication, organisation, and your proactive approach to sales. We want to see how you can open doors and build trust quickly.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at ASR International
✨Know Your Territory
Familiarise yourself with North & East London and the surrounding areas. Understand the key retailers and merchants in the region, their needs, and how your potential employer's products can meet those needs. This will show your commitment and readiness to hit the ground running.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in field sales or showroom environments. Highlight how you've built relationships, secured accounts, and maximised product presence. Numbers speak volumes, so be ready to share your OTE figures and any growth percentages you've achieved.
✨Emphasise Customer-Centricity
Since this role is all about building long-term partnerships, be prepared to discuss how you prioritise customer experience. Share stories that demonstrate your ability to deliver exceptional service and support, and how you've engaged customers through training or in-store events.
✨Demonstrate Your Organisational Skills
With the autonomy to manage your own territory, it's crucial to show that you're organised and reliable. Discuss your methods for planning your diary, tracking visits, and maintaining CRM accuracy. This will reassure them that you can handle the responsibilities of the role effectively.
