New UK Venture | B2C Bathrooms | European Group
ASR International is exclusively supporting a confidential Sales Director appointment for a new UK venture backed by an established European group.
This is an opportunity to develop a brand, establish a direct-to-consumer sales channel and build the team that will deliver its growth.
We’re looking for a commercial leader who understands B2C bathroom sales and in-home selling, and who enjoys being personally involved in customers, coaching and sales performance.
The opportunity
Working closely with the Managing Director, you will shape the UK sales strategy and turn it into practical delivery. You’ll recruit and develop a national team of Area Sales Managers, establish effective sales processes and take responsibility for conversion, revenue and margin.
Your focus will include:
- Building the UK B2C channel and identifying priority territories.
- Recruiting, coaching and leading a national direct sales team.
- Working with marketing to develop lead generation and improve conversion.
- Managing the customer journey from initial enquiry through to order.
- Establishing clear targets, CRM discipline and reliable forecasting.
- Coordinating with operational teams so sales commitments align with supply and installation capacity.
Who we’re looking for
Bathroom sector experience and proven B2C sales leadership are essential.
You will understand how to lead teams selling directly into consumers’ homes, with evidence of improving performance through practical coaching and sound commercial decisions.
You may already be a Sales Director or an experienced National Sales Manager ready for broader responsibility. What matters is your ability to build a channel, develop people and deliver profitable growth in an entrepreneurial environment.
Why consider it?
You’ll have the backing of an established European group, alongside the opportunity to influence how a new UK business develops. This is a visible, hands-on appointment with scope to build a team and sales operation you can shape from the outset.
The search is strictly confidential. Further details will be shared with suitable candidates following an initial discussion and NDA.
T: 0161 327 4561 or 07946126 863
E: Ed@asr-international.co.uk
W: www.asr-international.co.uk
ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.
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Sales Director B2C employer: ASR International
As a Technical Sales Manager with our global market-leading partner in the building services sector, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With a highly competitive salary, quarterly bonuses, and the flexibility of choosing your company car, this role offers not just financial rewards but also the chance to make a significant impact in a high-performing region. Join a forward-thinking brand that values innovation and excellence, and be part of an exciting journey as the company invests in its people and products.
