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- Tasks: Lead and shape an in-house marketing function from the ground up.
- Company: Quality, design-led manufacturer with a commitment to sustainability.
- Benefits: Opportunity to build a team, work with senior leaders, and influence strategy.
- Why this job: Make a real impact on brand growth and marketing strategy in a dynamic environment.
- Qualifications: Experience in brand, product, and go-to-market activities; strong strategic and hands-on skills.
- Other info: Join a growing business with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are partnering with a quality, design-led manufacturer entering an exciting period of change and growth. This is a newly created role, offering a rare opportunity for a commercially minded, hands-on Marketing Manager to build and shape an in-house marketing function from the ground up. Historically, marketing has been largely outsourced. The business is now ready to bring marketing in-house as a core function within the management team, with real influence across brand, product, sales and long-term strategy.
This role would suit a strong marketing generalist — someone comfortable operating both strategically and hands-on — with the ambition and capability to build a wider marketing team around them over time.
The OpportunityA clear brand strategy is already in place, supported by strong product credentials and a genuine commitment to sustainability, including B Corp status. The focus now is translating this foundation into a cohesive, owned marketing strategy with consistent execution. You will have the autonomy to define how marketing supports growth, working closely with senior leadership. There is significant scope to evolve the function, agency model and internal capabilities as the business grows.
The RoleThe Marketing Manager will own marketing end-to-end, including:
- Brand positioning and messaging
- Product launches and go-to-market strategy
- Digital marketing and content
- Marketing collateral and trade marketing
- Specification support and sales enablement
- Working closely with sales, product and leadership teams
The role requires a balance of strategic thinking and hands-on delivery, particularly in the early stages, with the opportunity to build a broader team in the future.
Routes to MarketPrimarily B2B-focused today, including trade, merchants, independent retailers and specification. There is an increasing emphasis on higher-end retail and longer-term consideration of consumer influence and potential future D2C models.
About YouA marketing generalist with experience across brand, product and go-to-market activity. Comfortable building structure, process and strategy where little currently exists. Commercially aware, collaborative and confident working with senior stakeholders. Ideally, from a product-led, design-focused or manufacturing environment. Ambitious and motivated by the opportunity to build something meaningful.
This is a fantastic opportunity to join a quality, growing business, work with an exceptional senior leadership team, and play a key role in shaping the future growth of the business.
Marketing Manager in Cheltenham employer: ASR International
Contact Detail:
ASR International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is a great way to demonstrate your hands-on experience and strategic thinking to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how you can contribute to their growth and align with their commitment to sustainability. Tailor your answers to show you're the perfect fit for their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager in Cheltenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Manager role. Highlight your hands-on marketing experience and any strategic projects you've led, as this is what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about building an in-house marketing function and how your background makes you the perfect fit for this exciting opportunity.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Quantify your achievements where possible, like increased brand awareness or successful product launches, to demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at ASR International
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and values. Understand their commitment to sustainability and how it influences their marketing approach. This will help you demonstrate your alignment with their vision and show that you're ready to contribute meaningfully.
✨Showcase Your Hands-On Experience
Be prepared to discuss specific examples of your hands-on marketing experience. Highlight instances where you've successfully launched products or developed go-to-market strategies. This will illustrate your ability to operate both strategically and practically, which is crucial for this role.
✨Prepare for Strategic Discussions
Think about how you would approach building an in-house marketing function from scratch. Be ready to share your ideas on structuring the team, defining processes, and creating a cohesive marketing strategy. This shows your proactive mindset and readiness to take ownership.
✨Engage with Senior Stakeholders
Since the role involves working closely with senior leadership, practice articulating your thoughts clearly and confidently. Prepare questions that demonstrate your understanding of their business goals and how marketing can support them. This will showcase your collaborative spirit and commercial awareness.
