Business Development Manager

ASR International are exclusively partnering with a market-leading manufacturer in the bathroom industry for a Business Development Manager in the South West. This is a well-established, mid-to-high-end German manufacturer specialising in quality sanitaryware products — a brand set to make serious waves in the market. Sales are already up 30% year-on-year, with Q1 hitting another record-breaking milestone. With new product lines launching and a recent acquisition of a European business, they’re entering a strong growth phase with some key industry customers onboard.

Role Overview: We are looking for a self-motivated, conscientious sales professional. You would be commercially sharp and confident in building long-term relationships. This is a role focused on brand creation and positioning, taking the business to market as a go-to solutions partner. You’ll be responsible for managing a client base of approximately 60 active accounts, which we are looking to significantly grow. Inheriting a region with great potential. There’s a clear opportunity to double the area’s income over the next 12–36 months. You will be working closely with some of the region's leading retail showrooms, as well as industry buying groups. Negotiating direct deals and building strong, lasting partnerships. You will also have a presence at key industry events such as HIX, Installer Show and ISH, promoting the brand and securing new opportunities. Around 90% of your time will be spent developing business with mid-to-high-end retailer showrooms. The remaining 10% will focus on growing independent merchants, including groups like Fortis and IBMG, which represent a strong growth area. This is an offline, exclusive brand that’s built around quality, not volume, so choosing the right partners and showroom locations is critical.

Key Responsibilities:

• Territory Management: Drive sales growth across the South West, covering SA, LD, CF, NP, HR, WR, GL, TR, PL, TQ, EX, TA, DT, BH, BS, BA, SP, SN.
• Customer Training: Deliver tailored training and support to turn customer teams into genuine brand advocates.
• Account Development: Build existing relationships with independent showrooms while opening doors to new business.
• Sales Initiatives: Lead and implement targeted sales strategies that support company growth goals.
• Market Intelligence: Gather real-time insights to identify opportunities and strengthen the customer offer.
• Product Promotion: Sell across the full product portfolio and identify opportunities to broaden the product range with customers.
• Relationship Building: Strengthen connections across key channels and work closely with internal teams to ensure seamless service and delivery.

Why Join?

• Be part of a global, market-leading business with a track record for innovation.
• Fantastic Leadership team, no egos, supportive and professional team.
• The company is growing year-on-year with strong momentum.
• Forward-thinking, team-focused culture – not a high-pressure environment.
• Great benefits and long-term career potential.

The Ideal Candidate: You’re commercially switched on, proactive, and experienced in managing retail and trade sales territories. You know how to build relationships that last and thrive in environments where you can make a real impact. Industry knowledge and expertise are needed for this hire. The package is highly competitive – full details available on request.

For further information and a confidential chat, don’t hesitate to get in touch with Ed Robinson below. T: 0161 327 4561 or 07946126 863 E: Ed@asr-international.co.uk W: www.asr-international.co.uk ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.