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For Companies At a Glance
- Tasks: Manage and develop national merchant accounts while driving sales growth.
- Company: Fast-growing design-led brand in the KBB sector with a supportive culture.
- Benefits: Great career progression, hands-on training, and a chance to own key relationships.
- Why this job: Perfect for ambitious individuals ready to step into field sales and make an impact.
- Qualifications: Experience in KBB or showroom sales, excellent communication, and self-motivation.
- Other info: Join a dynamic team and thrive in a rapidly expanding business.
The predicted salary is between 28800 - 48000 £ per year.
ASR are partnering with a fast-growing design-led brand within the KBB sector, who are experiencing exceptional results — with sales up over 40% year-to-date. As the business continues to expand, we are looking to appoint an Area Sales Manager to manage and develop a strong portfolio of national merchant accounts across the North West, North East, and Midlands.
This is a fantastic opportunity for someone early in their area sales career, or for a showroom-based professional ready to step into their first field role and take on a larger region responsibility.
Role OverviewThis role focuses on proactive account development — nurturing relationships, supporting merchant partners, and maximising product visibility and sales growth. You will be hands-on across showroom support, merchandising, product training, and commercial growth.
Key Responsibilities- Account Management & Growth
- Grow spend across ~100 established and active merchant accounts
- Maximise sales opportunities and upsell across the full product range
- Increase order value through smart product positioning and territory planning
- Support showroom teams with product training to boost conversion
- Build strong relationships with buying groups and key decision-makers
- Resolve queries quickly to maintain exceptional service levels
- Maintain high standards of product display and brand impact in showrooms
- Demonstrate strong understanding of customer business needs
- Plan and deliver an efficient and structured call cycle
- Stay aware of competitor activity and market movement
- Keep CRM fully updated with visits, contacts, pipeline and actions
- Provide clear reporting on opportunities, risks and performance
- Essential:
- Experience in KBB sales or strong showroom sales experience, ready for field move
- Relationship-driven with excellent communication skills
- Self-motivated with strong territory and diary management skills
- Consultative sales approach with commercial awareness
- Full UK driving licence
- Experience working with independent merchants or buying groups
- Proven Field Sales or Showroom experience
- Well-established but rapidly growing business
- Supportive culture and strong progression potential
- Ideal role for a motivated, ambitious salesperson wanting to step up
- High-visibility role owning key regional merchant relationships
If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity.
For further information and a confidential chat, don’t hesitate to get in touch below.
T: 0161 327 4561 or 07946126 863
E: Ed@asr-international.co.uk
W: www.asr-international.co.uk
ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.
Area Sales Manager in Bradford employer: ASR International
Contact Detail:
ASR International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Bradford
✨Tip Number 1
Network like a pro! Reach out to your connections in the KBB industry and let them know you're on the hunt for an Area Sales Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your research game on! Familiarise yourself with the companies you're interested in, especially their products and market position. This will help you stand out during interviews and show that you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Prepare for common interview questions related to sales and account management. Role-play with a friend or use online resources to boost your confidence before the big day.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance of being noticed by hiring managers looking for that perfect fit.
We think you need these skills to ace Area Sales Manager in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight any KBB sales or showroom experience you have, as well as your relationship-building skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how your background makes you a great fit. Be sure to mention your self-motivation and consultative sales approach, as these are key for us.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to grow accounts and maximise sales. Numbers speak volumes, so if you've increased sales or improved customer relationships, let us know!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at ASR International
✨Know Your Numbers
Before the interview, brush up on your sales figures and any relevant metrics from your previous roles. Being able to discuss how you've contributed to sales growth or improved account management will show that you're results-driven and ready to make an impact.
✨Understand the KBB Sector
Familiarise yourself with the kitchen, bathroom, and bedroom (KBB) industry trends, key players, and challenges. This knowledge will help you engage in meaningful conversations during the interview and demonstrate your genuine interest in the role.
✨Showcase Relationship Building Skills
Prepare examples of how you've successfully built and maintained relationships in past roles. Highlight your consultative sales approach and how it has led to increased customer satisfaction and loyalty, which is crucial for this Area Sales Manager position.
✨Plan Your Territory Strategy
Think about how you would manage a territory effectively. Be ready to discuss your approach to planning call cycles, managing accounts, and staying updated on competitor activity. This will show that you have a proactive mindset and are ready to hit the ground running.
