National Sales Manager – Trade Channel in Birmingham
National Sales Manager – Trade Channel

National Sales Manager – Trade Channel in Birmingham

Birmingham Full-Time 60000 - 80000 £ / year (est.) No home office possible
ASR International

At a Glance

  • Tasks: Lead and develop a high-performing sales team in the interior products sector.
  • Company: Dynamic manufacturer and wholesaler with a strong market presence.
  • Benefits: Competitive salary, bonus, and excellent support infrastructure.
  • Other info: Direct access to CEO and opportunities for career progression.
  • Why this job: Join a growing business and make a real impact on national accounts.
  • Qualifications: Proven sales management experience in building materials or merchant channels.

The predicted salary is between 60000 - 80000 £ per year.

We are working exclusively with a successful and growing manufacturer/wholesaler of quality interior products to appoint a National Sales Manager. This is an excellent opportunity to join a high-performing business that is taking market share, investing in growth and building momentum across multiple channels.

Reporting directly to a hands-on and highly engaged CEO, you will lead the UK Trade Sales team, managing and developing a team of Area Sales Managers alongside a National Key Account Manager. The focus of the role is to grow and strengthen relationships with major national merchants and buying groups including Travis Perkins, Jewson, MKM, Huws Gray, Fortis, NBG and IBMG.

This is a visible, hands-on leadership role where you will combine people management, commercial strategy and direct customer engagement. You’ll coach and develop the team, drive performance, implement clear sales plans and play a key role in growing national accounts and category performance.

We are looking for someone who understands the merchant sector, knows how to sell value over price and can bring energy, structure and leadership to an ambitious team.

What We’re Looking For:

  • Proven experience managing sales teams within building materials, interiors or merchant channels
  • Strong understanding of national merchants, independents and routes to market
  • Commercially astute with experience growing sales, margin and market share
  • Hands-on leader who can coach, motivate and develop people
  • Strong with data, forecasting and CRM systems (Salesforce ideal)
  • Credible presenter, relationship builder and strategic thinker
  • Able to work cross-functionally and influence at all levels

Why Join?

  • Growing business with strong market momentum
  • Premium brand with real points of difference
  • Direct access to CEO and senior leadership team
  • Excellent systems, support and infrastructure
  • Genuine opportunity to make an impact and progress

Location: Ideally centrally based, with access to Head Office and a UK-wide sales team.

Package: Highly competitive salary, bonus and benefits package available.

National Sales Manager – Trade Channel in Birmingham employer: ASR International

Join a dynamic and growing interior products manufacturer and wholesaler that prioritises employee development and offers a vibrant work culture. With direct access to the CEO and a supportive leadership team, you will have the opportunity to make a significant impact while enjoying a competitive salary and benefits package. This role not only allows for professional growth but also fosters strong relationships within the industry, making it an ideal environment for ambitious sales professionals.
ASR International

Contact Detail:

ASR International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Sales Manager – Trade Channel in Birmingham

Tip Number 1

Network like a pro! Reach out to your connections in the industry, especially those who know the merchant sector. A friendly chat can lead to insider info about job openings or even a referral.

Tip Number 2

Prepare for interviews by researching the company and its competitors. Understand their products and market position. This will help you showcase your knowledge and passion during the interview.

Tip Number 3

Showcase your leadership skills! Be ready to discuss how you've motivated teams and driven performance in previous roles. Use specific examples that highlight your ability to coach and develop others.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.

We think you need these skills to ace National Sales Manager – Trade Channel in Birmingham

Sales Team Management
Relationship Building
Commercial Strategy
Coaching and Development
Data Analysis
Forecasting
CRM Systems (Salesforce)
Understanding of Merchant Sector
Strategic Thinking
Performance Driving
Market Share Growth
Hands-on Leadership
Cross-Functional Collaboration
Presentation Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the National Sales Manager role. Highlight your experience in managing sales teams and your understanding of the merchant sector. We want to see how your background aligns with our needs!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your leadership style and how you can drive performance within our team. Be sure to mention specific achievements that demonstrate your commercial acumen.

Showcase Your Data Skills: Since we’re looking for someone strong with data and CRM systems, make sure to include any relevant experience with forecasting and using tools like Salesforce. We love numbers, so let them tell your story!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you in front of the right people quickly. Don’t miss out on this opportunity!

How to prepare for a job interview at ASR International

Know Your Market

Before the interview, dive deep into the merchant sector and understand the key players like Travis Perkins and Jewson. Familiarise yourself with their business models and how they operate. This knowledge will help you demonstrate your understanding of the market and how you can contribute to the company's growth.

Showcase Your Leadership Style

Prepare examples that highlight your hands-on leadership approach. Think about times when you've successfully coached and developed a sales team. Be ready to discuss your strategies for motivating your team and driving performance, as this role requires strong people management skills.

Be Data-Driven

Since the role involves working with data and CRM systems, brush up on your experience with forecasting and using tools like Salesforce. Bring specific examples of how you've used data to drive sales growth or improve team performance. This will show that you're not just a people person but also commercially astute.

Prepare for Strategic Discussions

Think about how you can sell value over price and prepare to discuss your commercial strategies. Be ready to share insights on how you would grow national accounts and enhance category performance. This will demonstrate your strategic thinking and ability to influence at all levels.

National Sales Manager – Trade Channel in Birmingham
ASR International
Location: Birmingham

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