Area Sales Manager – Midlands
Area Sales Manager – Midlands

Area Sales Manager – Midlands

Birmingham Full-Time 36000 - 60000 £ / year (est.) No home office possible
ASR International

At a Glance

  • Tasks: Manage and grow a key Midlands territory in the bathroom industry.
  • Company: Join a leading global brand in the bathroom sector.
  • Benefits: Enjoy a competitive salary, bonuses, and a company electric vehicle.
  • Why this job: Great opportunity for career growth in a dynamic environment with significant market potential.
  • Qualifications: Experience in retail or trade sales, ideally with showroom management skills.
  • Other info: Contact for a confidential chat about this exciting role.

The predicted salary is between 36000 - 60000 £ per year.

We are partnering with a fantastic brand within the bathroom industry in search of an ambitious and focused Area Sales Manager with proven experience in the sector.

The Role

We’re looking for a results-driven, relationship-focused Area Sales Manager to oversee and grow a key Midlands territory.

This role involves working closely with independent retailers, showrooms, and merchants to build long-term partnerships and drive demand for high-quality bathroom products.

You’ll inherit and manage a client base with significant growth potential. You’ll be responsible for developing Bathroom Retail Showroom accounts—maximising display space, optimising product ranges, and ensuring exceptional service and marketing support.

Package

  • Competitive Basic salary – OTE £60,000
  • Company electric vehicle (EV)
  • Excellent career progression opportunities

The Ideal Candidate

  • Strong background in the bathroom sector with a successful track record in managing showroom or retail accounts.
  • A natural relationship builder with excellent communication skills and the ability to forge strong business connections.
  • Able to identify opportunities, win new business, and grow market share.
  • Ambitious, self-driven, and eager to progress within a dynamic and supportive business environment.

Why Join?

  • Work with a global market leader in the bathroom industry.
  • Excellent career development opportunities in a growing organisation.
  • Huge potential to develop and grow the region.

Who We\’re Looking For

  • Sales-Oriented: Motivated, proactive, and hungry for success.
  • Experienced: From a retail or trade sales background—ideally with Area or Regional management experience.
  • Strategic Thinker: Able to negotiate deals, develop accounts, and drive growth.
  • Industry Passionate: Experience in bathrooms, kitchens, plumbing, or building materials is highly desirable.

For further information and a confidential chat, don\’t hesitate to get in touch below.

T: 0161 327 4561 or 07946126 863

E: Ed@asr-international.co.uk

W: www.asr-international.co.uk

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.

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ASR International

Contact Detail:

ASR International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager – Midlands

Tip Number 1

Familiarise yourself with the bathroom industry and its key players. Understanding the market dynamics and trends will help you engage in meaningful conversations during interviews and demonstrate your passion for the sector.

Tip Number 2

Network with professionals in the bathroom and retail sectors. Attend industry events or join relevant online forums to connect with potential colleagues and learn about the latest developments, which can give you an edge in discussions.

Tip Number 3

Prepare to discuss specific strategies you've used in previous roles to grow sales and manage accounts. Highlighting your experience with showroom management and relationship building will showcase your suitability for the role.

Tip Number 4

Research the company’s products and services thoroughly. Being able to speak knowledgeably about their offerings and how they compare to competitors will impress interviewers and show your commitment to the role.

We think you need these skills to ace Area Sales Manager – Midlands

Sales Management
Relationship Building
Communication Skills
Strategic Thinking
Negotiation Skills
Market Analysis
Account Management
Business Development
Retail Sales Experience
Product Knowledge in Bathroom Industry
Customer Service Excellence
Proactive Problem Solving
Self-Motivation
Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in the bathroom sector and any relevant sales achievements. Use specific metrics to demonstrate your success in managing showroom or retail accounts.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the industry and your relationship-building skills. Mention how your background aligns with the role's requirements and express your enthusiasm for contributing to the company's growth.

Highlight Relevant Experience: In your application, emphasise your strategic thinking and ability to identify opportunities. Provide examples of how you've successfully negotiated deals or developed accounts in previous roles.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.

How to prepare for a job interview at ASR International

Know Your Products

Familiarise yourself with the bathroom products offered by the company. Understand their features, benefits, and how they stand out in the market. This knowledge will help you demonstrate your passion for the industry and your ability to sell effectively.

Showcase Your Relationship-Building Skills

Prepare examples of how you've successfully built and maintained relationships with clients in the past. Highlight your communication skills and your approach to nurturing long-term partnerships, as this is crucial for the Area Sales Manager role.

Demonstrate Strategic Thinking

Be ready to discuss your strategies for identifying new business opportunities and growing market share. Think about specific instances where you've negotiated deals or developed accounts, and be prepared to share these success stories.

Express Your Ambition

Convey your eagerness to progress within the company and the industry. Share your career goals and how they align with the company's growth, showing that you're not just looking for a job, but a long-term career path.

Area Sales Manager – Midlands
ASR International
Location: Birmingham

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