Area Sales Manager - Midlands
Area Sales Manager - Midlands

Area Sales Manager - Midlands

Birmingham Full-Time 36000 - 60000 £ / year (est.) No home office possible
ASR International

At a Glance

  • Tasks: Manage and grow a key Midlands territory in the bathroom industry.
  • Company: Join a leading global brand in the bathroom sector.
  • Benefits: Enjoy a competitive salary, bonuses, and a company electric vehicle.
  • Why this job: Great opportunity for career growth in a dynamic environment with significant market potential.
  • Qualifications: Experience in retail or trade sales, ideally with showroom management skills.
  • Other info: Contact for a confidential chat about this exciting role.

The predicted salary is between 36000 - 60000 £ per year.

An exciting opportunity to join a quality European manufacturer, known for its design-led, innovative bathroom solutions. With a strong heritage, excellent product range, and reputation for quality, this is a fantastic time to join as the business focuses on growth across the UK.

We are looking for an experienced Area Sales Manager to take ownership of a key territory in the Midlands.

This role is a mix of account management and business development across a range of customers, including distributors, buying groups (UKPS, NBG, City Plumbing, Travis Perkins, MKM), and independent mid-to-high-end bathroom showrooms. This opportunity will suit someone with previous industry experience, capable of managing diary/day plans, who knows the client base and wants to take a region and turn it around.

The Opportunity

  • Join a premium, design-led European brand with a strong reputation in the bathroom space
  • Take over an underperforming territory – this is a chance to drive immediate impact and growth
  • Work autonomously and strategically to rebuild, develop and grow the region
  • Support and structure in place – but you’ll have the freedom to shape your approach

What We\’re Looking For

  • Proven field sales experience in the bathroom, KBB, or interiors industry
  • Strong self-management and organisational skills – someone proactive, not reactive
  • A mix of commercial awareness, product passion, and relationship-building ability
  • Confident in managing both volume accounts and premium retail clients
  • Motivated by results and excited by the opportunity to grow a region from the ground up

Salary: £45,000 basic plus upto £15,000 Bonus (Paid Quarterly & Annually) – OTE 60K + Hybrid Car + Benefits

If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity.

T: 0161 327 4561 or 07946 126 863

E: Ed@asr-international.co.uk

W: www.asr-international.co.uk

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.

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ASR International

Contact Detail:

ASR International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager - Midlands

✨Tip Number 1

Familiarise yourself with the bathroom industry and its key players. Understanding the market dynamics and trends will help you engage in meaningful conversations during interviews and demonstrate your passion for the sector.

✨Tip Number 2

Network with professionals in the bathroom and retail sectors. Attend industry events or join relevant online forums to connect with potential colleagues and learn about the latest developments, which can give you an edge in discussions.

✨Tip Number 3

Prepare to discuss specific strategies you've used in previous roles to grow sales and manage accounts. Highlighting your experience with showroom management and relationship building will showcase your suitability for the role.

✨Tip Number 4

Research the company’s products and services thoroughly. Being able to speak knowledgeably about their offerings and how they compare to competitors will impress interviewers and show your commitment to the role.

We think you need these skills to ace Area Sales Manager - Midlands

Sales Management
Relationship Building
Communication Skills
Strategic Thinking
Negotiation Skills
Market Analysis
Account Management
Business Development
Retail Sales Experience
Product Knowledge in Bathroom Industry
Customer Service Excellence
Proactive Problem Solving
Self-Motivation
Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in the bathroom sector and any relevant sales achievements. Use specific metrics to demonstrate your success in managing showroom or retail accounts.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the industry and your relationship-building skills. Mention how your background aligns with the role's requirements and express your enthusiasm for contributing to the company's growth.

Highlight Relevant Experience: In your application, emphasise your strategic thinking and ability to identify opportunities. Provide examples of how you've successfully negotiated deals or developed accounts in previous roles.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.

How to prepare for a job interview at ASR International

✨Know Your Products

Familiarise yourself with the bathroom products offered by the company. Understand their features, benefits, and how they stand out in the market. This knowledge will help you demonstrate your passion for the industry and your ability to sell effectively.

✨Showcase Your Relationship-Building Skills

Prepare examples of how you've successfully built and maintained relationships with clients in the past. Highlight your communication skills and your approach to nurturing long-term partnerships, as this is crucial for the Area Sales Manager role.

✨Demonstrate Strategic Thinking

Be ready to discuss your strategies for identifying new business opportunities and growing market share. Think about specific instances where you've negotiated deals or developed accounts, and be prepared to share these success stories.

✨Express Your Ambition

Convey your eagerness to progress within the company and the industry. Share your career goals and how they align with the company's growth, showing that you're not just looking for a job, but a long-term career path.

Area Sales Manager - Midlands
ASR International
Location: Birmingham

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