Area Sales Manager

Area Sales Manager – London & Surrounding Counties

(High-End European Interiors Manufacturer)

We’re partnering with a premium European interiors manufacturer recognised for design innovation, quality, and a strong presence within the kitchen retail and interiors market. Following continued year-on-year growth, they are now looking to appoint an Area Sales Manager to manage and develop key relationships across the Greater London region.

Package: Circa £55,000 basic + £20,000 annual bonus (paid monthly) + fully electric company car OTE Year 1: Circa £75,000

This is an exciting opportunity to join a well-established and growing business that has consistently taken market share year after year. The brand is recognised for its cutting-edge product range, boasting a reputation for quality and innovation. It plans to expand further in 2026 with the launch of new products.

The Role

• Manage and grow a well-established territory with over 200 active accounts and further opportunity to develop 100+ dormant or low-spending customers
• Build strong, long-term partnerships with independent kitchen retailers (70%), electrical distribution partners (20%), and regional developers/contract clients (10%)
• Drive sales through consultative account management, training, and promotional activity
• Collaborate with internal teams to support new product launches and marketing initiatives
• Maintain accurate CRM records and manage opportunities through a structured, planned approach

The Ideal Candidate

• Proven experience as an Area / Regional Sales Manager or Account Manager within the KBB / Interiors or electrical appliance sector
• Experience managing a large geographical area, ideally within the Greater London region
• Strong background in developing independent kitchen studios and trade partners
• Commercially driven with a consultative approach and a passion for design-led products
• Based inside the M25 ideally

This is a great opportunity for someone looking to join a profitable, design-led manufacturer that values its people, rewards performance, and offers genuine long-term progression.

For more details or a confidential discussion, please reach out directly.

T: 0161 327 4561 or 07946126 863

E: Georgina@asr-international.co.uk

W: www.asr-international.co.uk

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.