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- Tasks: Lead the UK brand & e-commerce team, executing brand plans and managing marketing activations.
- Company: ASR Group is the world's largest cane sugar refiner, producing top brands like Domino and Tate & Lyle.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days remote, plus growth opportunities.
- Why this job: Join a dynamic team during an exciting phase of product development and brand innovation.
- Qualifications: Marketing experience in FMCG, leadership skills, and a track record in e-commerce sales are essential.
- Other info: Be part of a culture focused on talent, sustainability, and creating strategic advantages.
The predicted salary is between 36000 - 60000 £ per year.
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ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England and Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino, C&H, Redpath, Tate & Lyle, Lyle’s and Sidul.
In this role, you will lead the UK brand & e-commerce team for ASR Group Europe (ASRGE). The team consists of a Marketing Assistant, two Brand Managers, and a Digital Marketing Manager, along with personnel delivering e-commerce fulfillment. The team manages the Lyle’s brand (No.1 Golden Syrup), Tate & Lyle (No. 2 in Sugars), and Whitworths (No. 4 in Sugars), as well as overseeing specific e-commerce activities. Your responsibilities include producing annual brand plans, executing targeted activations aligned with brand goals, achieving e-commerce targets, and maintaining owned media channels.
This is an exciting period for the business as we pursue new product development (NPD) projects, with this position playing a key role. There is a strong team and a larger marketing function to support success.
Location: WC2E 9HE (Hybrid: 3 days in office, 2 days from home)
DETAILED ROLES & RESPONSIBILITIES
- Own and implement annual brand plans to meet marketing goals, aligning with innovation, sales, and other teams, ensuring plans support business objectives.
- Oversee agencies and internal resources to deliver marketing activations, including creative development, media planning, and related activities.
- Lead team managing owned media channels (web and social media) to ensure optimal performance.
- Guide team in developing successful e-commerce storefronts, customer acquisition, fulfillment, and ongoing performance management.
- Build strong cross-functional relationships with external agencies, marketing colleagues, sales, and other functions to align on key projects and represent the marketing agenda.
- Manage budgets effectively to maximize ROI, setting and controlling annual marketing spend.
- Maintain product portfolios for profitability, supporting periodic reviews with analysts and sales teams.
- Develop and coach team members, clarifying responsibilities and fostering growth.
ESSENTIAL WORK EXPERIENCES
- Marketing experience, preferably in FMCG sector
- Leadership of a consumer brand
- Successful multi-channel brand activation experience
- Experience in launching and establishing new products
- Proven ability to increase sales through e-commerce
At Tate & Lyle Sugars, our goal is to be the most admired sweetener company.
Service Excellence: Be the industry’s gold standard through reliability, superior quality, and excellent customer service.
Efficiency and Sustainability: Reduce inefficiencies to be a sustainable, low-cost producer and generate reinvestment fuel.
Value-Add: Create strategic advantages and profitability through value-added products and services. Our core values are built on Talent and Culture, aiming to build, retain, and motivate a winning team.
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Marketing Manager employer: ASR Group
Contact Detail:
ASR Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with ASR Group's brand portfolio, especially Lyle's and Tate & Lyle. Understanding their unique selling points and recent marketing campaigns will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those with experience in e-commerce and brand management. Attend industry events or join relevant online forums to make connections that could provide insights or referrals.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams or projects. Be prepared to share specific examples of how you developed team members and achieved marketing goals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and e-commerce. Being knowledgeable about current tools and strategies will position you as a strong candidate who can drive performance in these areas.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required experiences. Tailor your application to highlight how your background aligns with the specific needs of the Marketing Manager position at ASR Group.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant marketing experience, particularly in the FMCG sector. Highlight any leadership roles and successful brand activations you've managed, as these are crucial for this position.
Write a Strong Cover Letter: Your cover letter should express your enthusiasm for the role and the company. Discuss your experience with e-commerce and how you can contribute to achieving ASR Group's marketing goals. Be sure to mention any specific achievements that demonstrate your capability.
Showcase Your Team Leadership Skills: Since the role involves managing a team, include examples of how you've developed and coached team members in previous positions. This will demonstrate your ability to lead and foster growth within the team at ASR Group.
How to prepare for a job interview at ASR Group
✨Know Your Brands
Familiarise yourself with ASR Group's brand portfolio, especially Lyle's and Tate & Lyle. Be prepared to discuss how your marketing strategies can enhance their presence in the market.
✨Showcase E-commerce Expertise
Highlight your experience in e-commerce, particularly any successful campaigns you've led. Discuss specific metrics or results that demonstrate your ability to drive online sales.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led a team in previous roles. Focus on how you developed team members and fostered a collaborative environment to achieve marketing goals.
✨Align with Company Values
Understand ASR Group's core values around service excellence, efficiency, and sustainability. Be ready to explain how your personal values align with theirs and how you can contribute to their mission.
