At a Glance
- Tasks: Lead luxury retail stores, ensuring top-notch customer service and operational excellence.
- Company: Asprey London Limited, a prestigious luxury brand with a rich heritage.
- Benefits: Competitive salary, opportunities for growth, and a chance to work in a luxury environment.
- Other info: Join a dynamic team and represent a brand at key luxury events.
- Why this job: Shape the future of luxury retail while building relationships with UHNW clients.
- Qualifications: 10+ years in luxury retail management with strong leadership and client relationship skills.
The predicted salary is between 80000 - 100000 € per year.
Asprey London Limited are seeking an exceptional Retail Director to lead overall performance of our London retail stores (Bruton Street and Peninsula Hotel), ensuring the highest standards of customer service, brand representation and operational excellence. The role involves managing retail operations, leading store teams, and driving consistent, profitable growth through a shift to reliable daily trading. The Retail Director will personally cultivate a 20-50 client VIP book while building a high-performing, engaged retail team aligned to Asprey's luxury heritage and commercial ambitions.
Key Responsibilities
- Leading a multi-year commercial strategy for both London locations, driving a shift from deal-dependent trades to consistent daily trading, profitability, and world‑class customer experience.
- Delivering ambitious revenue targets, optimising margins, and cultivating relationships with top UHNW and VICs through exceptional clienteling and high‑value private selling.
- Championing the luxury customer journey, ensuring flawless service standards, seamless omnichannel experiences, and impeccable brand presentation across all touchpoints.
- Inspiring and developing high‑performing teams, nurturing talent, promoting craftsmanship knowledge, and fostering a culture rooted in excellence, emotional intelligence, and brand heritage.
- Collaborating with senior colleagues to oversee operational excellence, including stock, visual merchandising, compliance, security, and store standards befitting a heritage luxury brand.
- Owning full P&L accountability, driving accurate forecasting, budgeting, and financial performance across both London stores.
- Acting as a senior brand ambassador, building influential partnerships, representing the brand at key luxury and cultural events, and strengthening relationships with VIPs and UHNW networks.
Required Skills
- Persuading and influencing
- Commercial thinking and strategic acumen at flagship level
- Leadership and coaching
- Customer focus and UHNW client relationship management
- Communication (clear, direct, honest)
- Drive for excellence and brand stewardship
- Change leadership & transformation capability
- Discretion, diplomacy, and gravitas
- Luxury service excellence and emotional intelligence
Required Experience & Qualifications
- Experienced luxury retailer with significant senior management experience, ideally with flagship exposure
- Minimum 10+ years of luxury retail management experience
- Proven experience managing high‑value product categories and UHNW clientele
- Gem‑A qualification or equivalent strongly preferred
- International luxury exposure advantageous
- Proven track record in sales generation and managing achievement of sales results
- Demonstrated ability to develop new opportunities and maintain long‑term client
- Ability to lead and motivate teams in a collaborative manner
Retail Director employer: Asprey
Asprey London Limited is an exceptional employer, offering a unique opportunity for the Retail Director to lead prestigious retail locations in the heart of London. With a commitment to excellence, the company fosters a collaborative work culture that prioritises employee growth and development, ensuring that team members are equipped with the skills and knowledge to thrive in the luxury retail sector. Asprey's focus on nurturing talent and promoting craftsmanship, combined with its heritage and strong brand presence, makes it an attractive workplace for those seeking meaningful and rewarding careers in luxury retail.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the luxury retail space and let them know you're on the lookout for opportunities. Attend industry events, engage on LinkedIn, and don’t be shy about asking for introductions.
✨Tip Number 2
Showcase your expertise! Create a personal brand that highlights your experience in luxury retail management. Share insights, write articles, or even start a blog about trends in the industry to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching Asprey's brand heritage and values. Be ready to discuss how your leadership style aligns with their commitment to excellence and customer service. Tailor your responses to reflect their luxury ethos.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows your enthusiasm for the role and the brand. Don’t forget to follow up after applying to express your continued interest!
We think you need these skills to ace Retail Director
Some tips for your application 🫡
Show Your Passion for Luxury Retail:When writing your application, let your love for luxury retail shine through! Share specific experiences that highlight your understanding of high-end customer service and how you've contributed to a brand's heritage. We want to see your enthusiasm for the role!
Tailor Your Application:Make sure to customise your CV and cover letter for this position. Highlight relevant experiences that align with the responsibilities mentioned in the job description. We appreciate when candidates take the time to connect their skills with what we're looking for at Asprey.
Quantify Your Achievements:Numbers speak volumes! When discussing your past roles, include metrics that showcase your success in driving sales, managing teams, or improving customer satisfaction. This helps us see the impact you've made in previous positions and how you can bring that to our stores.
Be Authentic and Honest:We value clear and honest communication, so be yourself in your application. Share your genuine motivations for wanting to join Asprey and how you envision contributing to our luxury brand. Remember, we’re looking for someone who fits our culture as much as their skills!
How to prepare for a job interview at Asprey
✨Know Your Luxury Retail Inside Out
Before the interview, dive deep into Asprey's brand heritage and luxury offerings. Familiarise yourself with their product categories and understand what sets them apart in the market. This knowledge will not only impress your interviewers but also help you articulate how you can enhance their retail strategy.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you've successfully managed high-performing teams in the past. Share specific examples of how you've inspired and developed talent, especially in a luxury retail context. Highlight your ability to foster a culture of excellence and emotional intelligence within your teams.
✨Demonstrate Commercial Acumen
Since the role involves driving profitability and optimising margins, come equipped with examples of how you've achieved ambitious revenue targets in previous roles. Discuss your experience with P&L accountability and how you've used strategic thinking to shift trading patterns from deal-dependent to consistent daily sales.
✨Client Relationships Matter
Prepare to talk about your experience managing UHNW clientele and building long-term relationships. Share stories that illustrate your clienteling skills and how you've cultivated VIP books in the past. This will show your understanding of the luxury customer journey and your commitment to delivering exceptional service.
