At a Glance
- Tasks: Lead luxury retail stores, ensuring top-notch customer service and operational excellence.
- Company: Asprey London Limited, a prestigious luxury brand with a rich heritage.
- Benefits: Competitive salary, opportunities for growth, and a chance to work in a luxury environment.
- Other info: Join a dynamic team and represent a brand at high-profile luxury events.
- Why this job: Be a key player in shaping the luxury retail experience and driving brand success.
- Qualifications: 10+ years in luxury retail management with strong leadership and client relationship skills.
The predicted salary is between 100000 - 150000 € per year.
Asprey London Limited are seeking an exceptional Retail Director to lead overall performance of our London retail stores (Bruton Street and Peninsula Hotel), ensuring the highest standards of customer service, brand representation and operational excellence. The role involves managing retail operations, leading store teams, and driving consistent, profitable growth through a shift to reliable daily trading. The Retail Director will personally cultivate a 20-50 client VIP book while building a high-performing, engaged retail team aligned to Asprey's luxury heritage and commercial ambitions.
Key Responsibilities:
- Leading a multi-year commercial strategy for both London locations, driving a shift from deal-dependent trades to consistent daily trading, profitability, and world-class customer experience.
- Delivering ambitious revenue targets, optimising margins, and cultivating relationships with top UHNW and VICs through exceptional clienteling and high-value private selling.
- Championing the luxury customer journey, ensuring flawless service standards, seamless omnichannel experiences, and impeccable brand presentation across all touchpoints.
- Inspiring and developing high-performing teams, nurturing talent, promoting craftsmanship knowledge, and fostering a culture rooted in excellence, emotional intelligence, and brand heritage.
- Collaborating with senior colleagues to oversee operational excellence, including stock, visual merchandising, compliance, security, and store standards befitting a heritage luxury brand.
- Owning full P&L accountability, driving accurate forecasting, budgeting, and financial performance across both London stores.
- Acting as a senior brand ambassador, building influential partnerships, representing the brand at key luxury and cultural events, and strengthening relationships with VIPs and UHNW networks.
Required Skills:
- Persuading and influencing
- Commercial thinking and strategic acumen at flagship level
- Leadership and coaching
- Customer focus and UHNW client relationship management
- Communication (clear, direct, honest)
- Drive for excellence and brand stewardship
- Financial literacy (P&L ownership)
- Change leadership & transformation capability
- Discretion, diplomacy, and gravitas
- Luxury service excellence and emotional intelligence
Required Experience & Qualifications:
- Experienced luxury retailer with significant senior management experience, ideally with flagship exposure
- Minimum 10+ years of luxury retail management experience
- Proven experience managing high-value product categories and UHNW clientele
- Gem-A qualification or equivalent strongly preferred
- International luxury exposure advantageous
- Proven track record in sales generation and managing achievement of sales results
- Demonstrated ability to develop new opportunities and maintain long-term client
- Ability to lead and motivate teams in a collaborative manner
Senior Director - Retail in London employer: Asprey
Asprey London Limited is an exceptional employer, offering a unique opportunity to lead luxury retail operations in the heart of London. With a commitment to excellence, our work culture fosters talent development and promotes a high-performing team environment, ensuring that employees are empowered to deliver world-class customer experiences. The role not only provides competitive benefits but also positions you at the forefront of the luxury market, allowing for meaningful engagement with UHNW clients and the chance to represent a prestigious heritage brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director - Retail in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury retail space. Attend events, join industry groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or at networking events, share your insights on luxury retail trends and customer experience. This not only demonstrates your knowledge but also positions you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've driven sales, managed teams, and enhanced customer experiences in previous roles. We want to hear about your successes and how they align with Asprey's values!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your genuine interest in joining our team and being part of the Asprey legacy. Let’s make it happen together!
We think you need these skills to ace Senior Director - Retail in London
Some tips for your application 🫡
Show Your Passion for Luxury Retail:When writing your application, let your love for luxury retail shine through! Share specific experiences that highlight your commitment to exceptional customer service and brand representation. We want to see how you embody the values of a heritage luxury brand like Asprey.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in managing high-value product categories and UHNW clientele. We’re looking for someone who can drive consistent daily trading, so showcase your achievements in this area!
Be Clear and Direct:In your written application, clarity is key! Use straightforward language to communicate your skills and experiences. We appreciate honesty and directness, so don’t be afraid to share your successes and how they align with our goals at Asprey.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Asprey!
How to prepare for a job interview at Asprey
✨Know Your Luxury Retail Inside Out
Before the interview, dive deep into Asprey's brand heritage and luxury offerings. Familiarise yourself with their product categories and understand what sets them apart in the market. This knowledge will not only impress your interviewers but also help you articulate how you can enhance their retail strategy.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully managed high-performing teams in the past. Use specific examples that highlight your ability to inspire and develop talent, especially in a luxury retail context. This will demonstrate your alignment with Asprey's commitment to excellence and emotional intelligence.
✨Demonstrate Financial Acumen
Since the role involves P&L accountability, be ready to talk about your experience with budgeting, forecasting, and driving profitability. Bring examples of how you've optimised margins and achieved ambitious revenue targets in previous roles. This will show that you have the commercial thinking required for the position.
✨Clienteling is Key
Highlight your experience in building relationships with UHNW clients and managing a VIP client book. Prepare to share strategies you've used to cultivate these relationships and drive high-value private selling. This will illustrate your understanding of the luxury customer journey and your capability to enhance Asprey's clienteling efforts.
