At a Glance
- Tasks: Lead luxury retail operations and ensure exceptional customer service across London stores.
- Company: Asprey London Limited, a prestigious luxury brand with a rich heritage.
- Benefits: Competitive salary, opportunity to work with UHNW clients, and career development.
- Other info: Join a dynamic team and represent a renowned brand at exclusive events.
- Why this job: Be a key player in shaping the luxury retail experience and driving brand excellence.
- Qualifications: 10+ years in luxury retail management with strong leadership and client relationship skills.
The predicted salary is between 80000 - 100000 € per year.
Asprey London Limited are seeking an exceptional Retail Director to lead overall performance of our London retail stores (Bruton Street and Peninsula Hotel), ensuring the highest standards of customer service, brand representation and operational excellence. The role involves managing retail operations, leading store teams, and driving consistent, profitable growth through a shift to reliable daily trading. The Retail Director will personally cultivate a 20-50 client VIP book while building a high-performing, engaged retail team aligned to Asprey's luxury heritage and commercial ambitions.
Key Responsibilities:
- Leading a multi-year commercial strategy for both London locations, driving a shift from deal-dependent trades to consistent daily trading, profitability, and world‑class customer experience.
- Delivering ambitious revenue targets, optimising margins, and cultivating relationships with top UHNW and VICs through exceptional clienteling and high‑value private selling.
- Championing the luxury customer journey, ensuring flawless service standards, seamless omnichannel experiences, and impeccable brand presentation across all touchpoints.
- Inspiring and developing high‑performing teams, nurturing talent, promoting craftsmanship knowledge, and fostering a culture rooted in excellence, emotional intelligence, and brand heritage.
- Collaborating with senior colleagues to oversee operational excellence, including stock, visual merchandising, compliance, security, and store standards befitting a heritage luxury brand.
- Owning full P&L accountability, driving accurate forecasting, budgeting, and financial performance across both London stores.
- Acting as a senior brand ambassador, building influential partnerships, representing the brand at key luxury and cultural events, and strengthening relationships with VIPs and UHNW networks.
Required Skills:
- Persuading and influencing
- Commercial thinking and strategic acumen at flagship level
- Leadership and coaching
- Customer focus and UHNW client relationship management
- Communication (clear, direct, honest)
- Drive for excellence and brand stewardship
- Financial literacy (P&L ownership)
- Change leadership & transformation capability
- Discretion, diplomacy, and gravitas
- Luxury service excellence and emotional intelligence
Required Experience & Qualifications:
- Experienced luxury retailer with significant senior management experience, ideally with flagship exposure
- Minimum 10+ years of luxury retail management experience
- Proven experience managing high-value product categories and UHNW clientele
- Gem-A qualification or equivalent strongly preferred
- International luxury exposure advantageous
- Proven track record in sales generation and managing achievement of sales results
- Demonstrated ability to develop new opportunities and maintain long-term client
- Ability to lead and motivate teams in a collaborative manner
Director of Planning and Performance in London employer: Asprey
Asprey London Limited is an exceptional employer, offering a unique opportunity to lead the performance of our prestigious London retail stores while embodying the luxury heritage of the brand. With a strong focus on employee growth, we foster a culture of excellence and emotional intelligence, providing our team with the tools and support needed to thrive in a high-performing environment. Our commitment to world-class customer service and operational excellence ensures that every team member plays a vital role in delivering an unparalleled luxury experience, making Asprey a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Planning and Performance in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury retail space. Attend events, join industry groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or at networking events, make sure to highlight your experience in managing high-value product categories and UHNW clientele. Share specific examples of how you've driven sales and built relationships.
✨Tip Number 3
Prepare for interviews by researching the brand's heritage and values. Asprey is all about luxury and excellence, so be ready to discuss how your leadership style aligns with their mission. Bring your A-game and show them you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that Director of Planning and Performance role. Plus, it shows you’re genuinely interested in being part of our team. Let’s make it happen together!
We think you need these skills to ace Director of Planning and Performance in London
Some tips for your application 🫡
Show Your Passion for Luxury Retail:When writing your application, let your love for luxury retail shine through! Share specific experiences that highlight your understanding of high-end customer service and how you've contributed to a brand's heritage. We want to see your enthusiasm for the role!
Tailor Your Application:Make sure to customise your CV and cover letter for this position. Highlight relevant experiences that align with the key responsibilities mentioned in the job description. We appreciate when candidates take the time to connect their skills with what we're looking for!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon unless it's industry-specific. We value direct communication, so make sure your passion and qualifications come across without any fluff!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Asprey London!
How to prepare for a job interview at Asprey
✨Know Your Luxury Retail Inside Out
Before the interview, dive deep into Asprey's brand heritage and luxury retail standards. Familiarise yourself with their product offerings and recent news. This knowledge will help you demonstrate your passion for the brand and your understanding of the luxury market.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully managed high-performing teams in the past. Use specific examples that highlight your ability to inspire and develop talent, as well as your experience in driving operational excellence.
✨Demonstrate Financial Acumen
Be ready to talk about your experience with P&L accountability and financial performance. Bring examples of how you've optimised margins and achieved ambitious revenue targets in previous roles. This will show your strategic thinking and commercial awareness.
✨Client Relationship Management is Key
Highlight your experience with UHNW clients and your approach to building long-term relationships. Prepare anecdotes that illustrate your clienteling skills and how you've cultivated a VIP book, as this aligns perfectly with the role's requirements.
