At a Glance
- Tasks: Lead global CRM campaigns and optimise customer engagement strategies.
- Company: Join a prestigious education group with over 100 world-class schools worldwide.
- Benefits: Competitive salary, flexible working, and generous school fee discounts.
- Other info: Great career progression and opportunity to mentor junior team members.
- Why this job: Make a real impact on customer journeys in a dynamic international environment.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Partnering with a leading and globally recognised premium education group, consisting of over 100 world‑class schools across 30 countries. They are looking to appoint a Senior CRM Campaign Manager to lead customer lifecycle and engagement strategy across global markets.
The Opportunity
This is a strategic and hands‑on role. As Senior CRM Campaign Manager you will be working closely with global marketing leaders, admissions teams, regional stakeholders, and technology partners. You will own the end‑to‑end customer journey strategy, leading multi‑channel CRM campaigns across email, SMS, app/push, and direct mail to improve engagement, retention, and customer lifetime value.
Key Responsibilities
- Own and optimise the customer lifecycle and CRM communication strategy
- Deliver targeted multi‑channel CRM campaigns across email, SMS, app, and direct mail to drive engagement, retention, and conversion
- Analyse campaign and customer journey performance to improve ROI and customer experience
- Lead segmentation and personalisation strategies using customer data and insights
- Collaborate with cross‑functional global teams to deliver aligned campaigns
- Manage and mentor junior CRM team members
- Support the optimisation of CRM and marketing automation technologies
What We Are Looking For
- Proven CRM and lifecycle marketing experience across acquisition, engagement, retention, and reactivation
- Hands‑on delivery of multi‑channel CRM campaigns and customer journey strategies
- Strong analytical skills with experience using data and performance metrics to drive optimisation and ROI
- Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce, or HubSpot
- Strong stakeholder management, communication, and collaboration skills
- Previous team leadership or mentoring experience
What's on Offer
- Career - A fast‑growing international organisation with strong career progression and global mobility opportunities.
- Reward - Competitive salary and benefits package, flexible/hybrid working, and generous school fee discounts.
- People - Work alongside a collaborative international team and partner directly with global marketing leaders and in‑house creative and digital specialists.
Senior CRM Manager employer: Aspire
As a Senior CRM Manager at this globally recognised premium education group, you will thrive in a dynamic and collaborative environment that champions employee growth and development. With strong career progression opportunities, competitive salary packages, and the flexibility of hybrid working, you will be part of a diverse international team dedicated to enhancing customer engagement across multiple channels. The unique advantage of working here includes generous school fee discounts, making it an attractive choice for those seeking meaningful employment in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector or related fields. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your previous CRM campaigns. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM strategies. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience with multi-channel campaigns and customer lifecycle strategies, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for CRM and how your skills align with our mission. Don’t forget to mention any relevant tools you’ve used, like Salesforce or HubSpot.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to improve campaign performance and ROI. This will really catch our eye.
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to see your application and get you into the process!
How to prepare for a job interview at Aspire
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM and lifecycle marketing. Brush up on your experience with platforms like Microsoft Dynamics, Salesforce, or HubSpot. Be ready to discuss specific campaigns you've led and how they improved engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve used data to drive decisions in past roles. Bring examples of how you analysed campaign performance and what metrics you focused on to optimise ROI. This will show that you can back up your strategies with solid evidence.
✨Demonstrate Collaboration Skills
Since this role involves working closely with global teams, think of examples where you successfully collaborated with different stakeholders. Highlight your communication skills and how you’ve managed to align various teams towards a common goal.
✨Be Ready to Lead
As a Senior CRM Campaign Manager, you’ll likely be mentoring junior team members. Prepare to discuss your leadership style and any previous experiences where you’ve guided others. This will show that you’re not just a doer but also a leader.
