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For Companies At a Glance
- Tasks: Drive new business in the events tech sector and close high-value sales.
- Company: Fast-growing global events technology company with a dynamic culture.
- Benefits: Competitive day rate, uncapped commission, and flexible working arrangements.
- Other info: High autonomy and potential for significant earnings in a fast-paced environment.
- Why this job: Join a cutting-edge industry and make a real impact on exciting events.
- Qualifications: 2-3+ years B2B sales experience, ideally in SaaS or events.
A fast-growing, global events technology company is looking for a commercially driven Sales Manager to take ownership of new business across its exhibition and events software solutions. This is a high-volume, high-value sales role selling directly into the events ecosystem - specifically to event organisers and exhibition companies who are themselves selling events, stands, and delegate packages.
You will be representing a suite of digital products powering the industry, including:
- Event websites & microsites
- Exhibitor manuals
- Interactive floorplans
- Mobile event apps & digital event platforms
Key Focus
- Selling SaaS / tech solutions into the events & exhibition industry
- Targeting decision-makers in marketing, operations, and event delivery teams
- Driving new business acquisition across a global portfolio of ~17 events
- Working the full sales cycle from lead generation to close
- Building long-term relationships with exhibition organisers and event platforms
- Representing a new and evolving digital product suite via a newly launched website
Responsibilities
- Prospect, develop, and close new business within the events/exhibitions sector
- Set up and lead client meetings, demos, and pitches
- Own the full sales cycle (lead gen → proposal → negotiation → close)
- Build strong networks across exhibition organisers and event delivery teams
- Present and position technical SaaS solutions in a clear, commercial way
- Work closely with technical teams to shape client solutions
- Maintain pipeline visibility and report on progress and forecasts
- Identify upsell and expansion opportunities within accounts
What We're Looking For
- 2-3+ years' B2B sales experience (ideally SaaS, tech, or events media)
- Strong exposure to exhibitions / events / live experiences industry preferred
- Proven track record of hitting and exceeding revenue targets
- Confident communicator with strong negotiation skills
- Ability to sell consultatively into senior stakeholders
- Comfortable working in a fast-paced, high-output sales environment
- Strong network or understanding of the events ecosystem is a bonus
Package & Structure
- Day rate contract: £200-£250 per day (flexible for exceptional candidates)
- Performance-based earnings with strong uncapped commission
- OTE: circa £180,000
- Contract role (not permanent employment)
- High autonomy, high expectation, high reward environment
Ideal Profile
Someone who understands the events ecosystem, has sold into organisers or marketing teams, and can confidently position technology that powers exhibitions and live events. This is a revenue-driven role, not an account management or service delivery position.
Sales Manager (Contract) - Events Tech / SaaS employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (Contract) - Events Tech / SaaS
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events and tech industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Showcase your skills! When you get the chance to meet potential employers or clients, be ready to demonstrate your knowledge of SaaS solutions and the events ecosystem. Prepare a mini-pitch about how you can drive new business and exceed targets – it’ll set you apart from the competition.
✨Tip Number 3
Follow up after meetings! If you’ve had a chat with someone about a potential opportunity, drop them a quick email to thank them for their time and reiterate your interest. It shows initiative and keeps you fresh in their minds as they consider candidates for the Sales Manager position.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals who understand the events ecosystem. By applying directly, you’ll ensure your application gets the attention it deserves, and you might just find yourself in the running for that exciting contract role.
We think you need these skills to ace Sales Manager (Contract) - Events Tech / SaaS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Manager role. Highlight your B2B sales experience, especially in SaaS or events tech, and showcase any achievements that demonstrate your ability to hit those revenue targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your skills align with our needs. Be sure to mention your experience with decision-makers in marketing and operations.
Showcase Your Network: If you’ve got a strong network in the events ecosystem, flaunt it! Mention any connections or experiences that could help you hit the ground running in this role. We love candidates who can leverage their relationships!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Aspire
✨Know Your Product Inside Out
Make sure you understand the suite of digital products you'll be selling. Familiarise yourself with event websites, mobile apps, and interactive floorplans. This knowledge will help you confidently answer questions and demonstrate how these solutions can benefit potential clients.
✨Research the Events Ecosystem
Dive deep into the events and exhibitions industry. Understand the key players, trends, and challenges. This will not only impress your interviewers but also allow you to speak their language and relate your experience to their needs.
✨Prepare for the Full Sales Cycle
Be ready to discuss your approach to the entire sales process, from lead generation to closing deals. Have specific examples of how you've successfully navigated each stage in previous roles, especially in high-pressure environments.
✨Showcase Your Networking Skills
Highlight your ability to build relationships within the events ecosystem. Share stories of how you've developed strong networks and leveraged them to drive business. This is crucial for a role that focuses on new business acquisition.