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For Companies At a Glance
- Tasks: Manage and execute exciting paid social campaigns on platforms like Meta, TikTok, and Snapchat.
- Company: Join a leading, award-winning iGaming brand with a global reach.
- Benefits: Enjoy 24 days annual leave, hybrid working, competitive salary, and private healthcare.
- Why this job: Be part of a dynamic team driving growth in key markets while testing innovative strategies.
- Qualifications: 2+ years in paid social campaigns, strong analytical skills, and proficiency in Excel.
- Other info: Engaging work environment with regular team socials and excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
I am recruiting for a Paid Social Executive to join a leading and award-winning iGaming and casino brand. As they continue to expand globally, they are looking for a Paid Social professional to join their team and help drive our growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.
You will be responsible for executing and managing full-funnel paid social campaigns across platforms like Meta, TikTok, and Snapchat, ensuring campaigns are data-driven and optimised for performance.
Responsibilities
- Assist in creating and managing paid social campaigns, including creative publishing, targeting, and budget allocation.
- Collaborate with marketing and creative teams to produce assets: visuals, video, and copywriting.
- Build weekly, monthly, and quarterly campaign reports using Excel, including automation with formulas.
- Measure campaign performance against CPA, CLV, and other KPIs.
- Ensure tracking links and landing pages are implemented and fully functional.
- Understand audience behaviours across different markets.
- Review competitor paid social campaigns to gather insights and recommendations.
- Test new creative ideas and contribute to asset and results meetings.
Essential Experience & Skills
- 2+ years managing paid social campaigns in a B2C environment.
- Experience with Meta Ads (required) and other platforms such as TikTok, Snapchat, X/Twitter.
- Strong understanding of campaign measurement, KPIs, and user journey optimisation.
- Experience with tracking, reporting, and analytics tools.
- Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP) and Office for reporting/presentations.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Highly organised and able to manage multiple campaigns in a fast-paced environment.
- Team player with the ability to build strong internal and external relationships.
- Proactive, confident, and eager to take initiative in testing new strategies.
- Experience in iGaming and knowledge of products is advantageous but not essential.
What\\\’s in It for You
- 24 days annual leave, plus additional days after 3 year\’s service.
- Hybrid working model (3 days office / 2 days remote).
- Competitive salary plus annual bonus (post-probation).
- Private healthcare and life insurance (post-probation).
- Company pension scheme.
- Regular team socials and events in a fun, engaging environment.
If this sounds like you, send your CV now.
We Are Aspire Ltd are a Disability Confident Commited employer
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Paid Social Executive employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Use visuals and data to highlight your achievements – it’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Bring insights about their current campaigns and suggest how you could improve them – it shows initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Social Executive role. Highlight your experience with platforms like Meta, TikTok, and Snapchat, and showcase any successful campaigns you've managed. We want to see how you can bring value to our team!
Show Off Your Skills: Don’t forget to mention your analytical skills and proficiency in Excel! Include specific examples of how you've used data to optimise campaigns. This will help us understand your approach to performance measurement and user journey optimisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid social and how your experience aligns with our goals. We love seeing enthusiasm and a proactive attitude, so let that personality come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Aspire
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, especially Meta, TikTok, and Snapchat. Familiarise yourself with their ad formats, targeting options, and best practices. This will show that you’re not just a candidate but someone who’s genuinely interested in the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've measured campaign performance in the past. Bring examples of KPIs you've tracked, like CPA and CLV, and be ready to explain how you used data to optimise campaigns. This will demonstrate your analytical mindset and ability to provide actionable insights.
✨Be Creative and Proactive
Think of some innovative ideas for paid social campaigns that you could propose during the interview. Discuss any past experiences where you tested new strategies or creative concepts. This will highlight your proactive nature and willingness to contribute to the team’s success.
✨Prepare for Team Collaboration Questions
Since collaboration is key in this role, think of examples where you’ve worked closely with marketing and creative teams. Be ready to discuss how you’ve built strong relationships and contributed to successful projects. This will show that you’re a team player who can thrive in a fast-paced environment.
