At a Glance
- Tasks: Lead SEO strategy and implement AI automation for organic growth across multiple schools.
- Company: Join a leading international education group in the heart of London.
- Benefits: Competitive salary, flexible four-day work week, and opportunities for professional development.
- Other info: Exciting role with potential for significant impact and career growth.
- Why this job: Shape the future of SEO and AI in a dynamic marketing environment.
- Qualifications: 5+ years of SEO experience with strong technical skills and Python knowledge.
The predicted salary is between 60000 - 60000 £ per year.
A leading international education group is seeking a forward-thinking Senior SEO & AI Automation Manager to lead its organic growth strategy across an extensive portfolio of schools. This newly created role sits at the intersection of advanced SEO, artificial intelligence and marketing automation. You will own the organic search roadmap across traditional search engines and emerging AI-powered discovery platforms, while developing scalable systems that improve efficiency and reduce manual workloads across the wider marketing team. This is not a maintenance-focused SEO position. You will have the opportunity to shape the organisation's approach to organic growth, AI-generated search results and intelligent marketing workflows.
Key Responsibilities
- SEO Strategy and Leadership
- Own and develop the organic search strategy across a large, multi-site portfolio.
- Lead technical SEO audits and deliver improvements across site architecture, crawlability, indexing and website performance.
- Oversee on-page optimisation, internal linking, schema markup and link-building strategies.
- Improve visibility across traditional search engines and emerging AI search and discovery platforms.
- Work closely with content, product, marketing and development teams to embed SEO best practices across all projects.
- Identify opportunities to increase organic traffic, visibility, enquiries and conversions.
- AI and Marketing Automation
- Design and implement scalable automation workflows for keyword research, rank tracking, competitor monitoring, backlink analysis and content optimisation.
- Develop Python-based scripts and tools that reduce repetitive manual work across the marketing function.
- Apply AI and machine learning techniques to keyword clustering, content optimisation, forecasting and performance analysis.
- Build integrations, APIs and data pipelines connecting SEO platforms, analytics tools and internal dashboards.
- Create repeatable AI-powered solutions that can be deployed across a large portfolio of school websites.
- Support the wider marketing team in adopting AI tools and automation processes effectively.
- Data Analysis and Reporting
- Develop automated reporting systems using Python, Pandas and data visualisation tools.
- Monitor organic search KPIs and provide clear, actionable recommendations.
- Analyse large datasets to identify trends, risks and growth opportunities.
- Use predictive modelling to forecast traffic and organic performance.
- Present performance insights and strategic recommendations to senior stakeholders.
Skills and Experience
- At least five years of SEO experience, with demonstrable success in driving organic growth.
- Strong technical SEO knowledge, including site architecture, indexing, schema markup and website performance.
- Experience managing SEO across multiple websites, brands or locations would be highly advantageous.
- Strong knowledge of Google Search Console, Google Analytics and leading SEO platforms.
- Experience using tools such as Ahrefs, SEMrush, Screaming Frog, Sitebulb, Search Atlas or Surfer SEO.
- Practical experience using Python to create automation scripts, analyse data or build marketing tools.
- Experience applying AI or machine learning techniques to SEO, content or marketing data.
- Familiarity with NLP, keyword clustering, predictive modelling or content optimisation.
- Strong analytical skills with the ability to turn complex data into clear commercial recommendations.
- Excellent communication, project management and stakeholder management skills.
Desirable Experience
- Experience with frameworks such as scikit-learn, spaCy, TensorFlow or Hugging Face.
- Strong SQL skills for data extraction and transformation.
- Knowledge of JavaScript SEO and server-side rendering.
- Familiarity with BigQuery or other large-scale analytics platforms.
- Experience using Git, CI/CD processes or cloud deployment environments.
- Experience working across a large international, multi-brand or multi-site organisation.
The Ideal Candidate
You will be a commercially minded SEO specialist who is excited by the potential of AI and automation. You will be comfortable moving between strategy, technical implementation, data analysis and stakeholder collaboration. You will enjoy building solutions from the ground up and will be motivated by the opportunity to create scalable systems that improve organic performance across a large and varied digital portfolio.
We Are Aspire Ltd are a Disability Confident Committed employer.
Senior SEO & AI Automation Manager in London employer: Aspire
Aspire Leisure Centre is an exceptional employer that prioritises the growth and well-being of its team members. With a vibrant and inclusive work culture, employees enjoy comprehensive training opportunities, including support for obtaining qualifications like the Level 2 Swimming Teacher course, alongside competitive salaries and benefits such as free membership and enhanced parental pay. Join us to make a meaningful impact while having fun in a supportive environment that values teamwork and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO & AI Automation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO & AI Automation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
