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For Companies At a Glance
- Tasks: Drive new business in the events tech sector and manage the full sales cycle.
- Company: Fast-growing global events technology company with a dynamic culture.
- Benefits: Competitive day rate, uncapped commission, and high autonomy.
- Other info: High-performance environment with excellent earning potential.
- Why this job: Join a cutting-edge industry and make a significant impact on event technology.
- Qualifications: 2-3 years B2B sales experience, ideally in SaaS or events.
A fast-growing, global events technology company is looking for a commercially driven Sales Manager to take ownership of new business across its exhibition and events software solutions.
This is a high-volume, high-value sales role selling directly into the events ecosystem - specifically to event organisers and exhibition companies who are themselves selling events, stands, and delegate packages.
You will be representing a suite of digital products powering the industry, including:
- Event websites & microsites
- Exhibitor manuals
- Interactive floorplans
- Mobile event apps & digital event platforms
Key Focus
- Selling SaaS / tech solutions into the events & exhibition industry
- Targeting decision-makers in marketing, operations, and event delivery teams
- Driving new business acquisition across a global portfolio of ~17 events
- Working the full sales cycle from lead generation to close
- Building long-term relationships with exhibition organisers and event platforms
- Representing a new and evolving digital product suite via a newly launched website
Responsibilities
- Prospect, develop, and close new business within the events/exhibitions sector
- Set up and lead client meetings, demos, and pitches
- Own the full sales cycle (lead gen → proposal → negotiation → close)
- Build strong networks across exhibition organisers and event delivery teams
- Present and position technical SaaS solutions in a clear, commercial way
- Work closely with technical teams to shape client solutions
- Maintain pipeline visibility and report on progress and forecasts
- Identify upsell and expansion opportunities within accounts
What We're Looking For
- 2-3+ years' B2B sales experience (ideally SaaS, tech, or events media)
- Strong exposure to exhibitions / events / live experiences industry preferred
- Proven track record of hitting and exceeding revenue targets
- Confident communicator with strong negotiation skills
- Ability to sell consultatively into senior stakeholders
- Comfortable working in a fast-paced, high-output sales environment
- Strong network or understanding of the events ecosystem is a bonus
Package & Structure
- Day rate contract: £200-£250 per day (flexible for exceptional candidates)
- Performance-based earnings with strong uncapped commission
- OTE: circa £180,000
- Contract role (not permanent employment)
- High autonomy, high expectation, high reward environment
Ideal Profile
Someone who understands the events ecosystem, has sold into organisers or marketing teams, and can confidently position technology that powers exhibitions and live events.
Sales Manager (Contract) - Events Tech / SaaS in London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (Contract) - Events Tech / SaaS in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events and tech industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Sales Manager gig!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in B2B sales and your understanding of the events ecosystem. Share success stories that demonstrate how you've driven new business and exceeded targets.
✨Tip Number 3
Prepare for those client meetings! Research the companies you're pitching to and tailor your presentations to their specific needs. Show them how your SaaS solutions can solve their problems and enhance their events. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it’s a great way to show your enthusiasm for joining our team in this exciting role!
We think you need these skills to ace Sales Manager (Contract) - Events Tech / SaaS in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Manager role. Highlight your B2B sales experience, especially in SaaS or events tech, and showcase any achievements that demonstrate your ability to hit targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your skills align with our needs. Be specific about your experience with exhibitions and event organisers.
Showcase Your Sales Skills: In your application, don’t just list your skills—show us how you’ve used them! Share examples of how you've successfully navigated the full sales cycle and built relationships with key stakeholders in the events ecosystem.
Apply Through Our Website: We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate—submit your application there!
How to prepare for a job interview at Aspire
✨Know Your Product Inside Out
Make sure you understand the suite of digital products you'll be selling. Familiarise yourself with event websites, mobile apps, and other tech solutions. This knowledge will help you confidently answer questions and demonstrate how these products can solve potential clients' problems.
✨Research the Events Ecosystem
Dive deep into the events and exhibitions industry. Understand the key players, trends, and challenges. This will not only impress your interviewers but also allow you to speak their language and show that you're genuinely interested in the sector.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play during the interview, simulating client meetings or pitches. Practise presenting your sales approach and handling objections. This will showcase your consultative selling skills and ability to engage with senior stakeholders.
✨Showcase Your Track Record
Be ready to discuss specific examples of how you've hit or exceeded revenue targets in previous roles. Use metrics and figures to back up your claims. This will demonstrate your capability and fit for a high-performance sales environment.