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- Tasks: Lead product marketing strategies and enhance customer engagement for innovative fintech solutions.
- Company: Aspire, a top fintech company empowering businesses with cutting-edge finance tools.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a passionate team and make a real impact in the fintech space.
- Qualifications: 8-10 years of marketing experience, with strong leadership in product marketing.
- Other info: Fast-paced, innovative culture with a focus on entrepreneurship and collaboration.
The predicted salary is between 54000 - 84000 £ per year.
Join to apply for the Product Marketing Associate Director role at Aspire.
About Aspire
Aspire is the leading all-in-one finance operating system for growing businesses. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential. Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. We have partnered with world-class companies such as JP Morgan, Visa and Wise and helped more than 50,000 businesses using our suite of products. Aspire has been awarded Best Employer of the Year and Startup of the Year by Asia FinTech Awards, and LinkedIn's Top Startup in Singapore. In 2024, we also made CB Insights' Top 100 Global Fintech List two years in a row.
You will be amazed by the energy and experience of our team. Aspire is an environment to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds. Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the Fintech space!
About The Role
We're looking for an experienced Product Marketing Manager to support Aspire's multi-market and multi-category expansion efforts. In this role, you'll define how Aspire shows up in new markets, how we unlock growth in existing markets and what messaging, positioning and product roadmap can create real value to our ICP. Reporting to the VP of Marketing, you'll work closely with our GTM teams across Marketing and Partnerships to ensure the right narrative reaches the right audience. You'll also run tight feedback loops with Product to influence what we build, and how we position it. We're looking for someone who has led go-to-market strategies across multiple markets, including the US, without needing to be on the ground. You know how to zoom in on customer pain points and zoom out to define a clear, differentiated market position. You bring a strong mix of strategic thinking, customer knowledge, and cross-functional influence and you thrive in fast-paced environments.
If this excites you, you're exactly who we're looking for.
Responsibilities
- Lead a small team of Product Marketers and Lifecycle Marketers to enhance the performance of new launches and increase feature adoption and customer loyalty.
- Support Go-To-Market strategy by defining the ideal customer profile, messaging, competitive analysis and product-market fit.
- Develop new product launch distribution plans, collaborating with Growth, Brand, and Partnership Marketing teams to increase product adoption and awareness.
- Support ICP definition and improvement through customer, competitor and market research.
- Define and optimise the customer journey by owning lifecycle strategy across onboarding, activation, engagement, and retention, ensuring every touchpoint drives product adoption and long-term value.
- Use insights to personalise communication by leveraging segmentation, behavioural data, and feedback loops to deliver targeted, high-impact messaging throughout the user lifecycle.
- Build and implement a clear, repeatable approach that helps Aspire launch markets, features and products at scale.
- Be a key stakeholder in product planning by advocating for features that solve meaningful customer problems and contribute to profitable growth.
- Use a mix of commercial, marketing, and research data to develop strong hypotheses and turn insights into actionable plans.
- Operate with clarity in a fast-moving environment, focusing on initiatives that drive the highest business impact.
Minimum Qualifications
- 8-10 years of total marketing working experience, with 5+ years in product marketing leadership at a high-growth B2B company (ideally Fintech).
- Proven track record of leading successful multi-market launches and international product launches.
- Based in Europe, United Kingdom or Singapore.
- Deep understanding of the fintech business account landscape, including market trends, regulatory nuances, and key customer segments.
- Strong cross-functional leadership skills; experienced in driving alignment with senior stakeholders and C-level decision makers.
- Hands-on customer research experience, with a strong track record of turning insights into actionable go-to-market plans.
- Strong strategic thinking and narrative building skills.
Preferred Qualifications
- Proficient with data tools like Tableau to turn raw data into clear, actionable insights for product marketing.
- Proficient with CRM tools like CIO and Hubspot.
- Familiarity with AI and automation tools to speed up workflows, extract insights, or enhance productivity.
Product Marketing Associate Director in London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Associate Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching Aspire and its products. Show us you’re passionate about our mission and how you can contribute to our growth in the fintech space.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Associate Director. We want to hear how you can drive our go-to-market strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Product Marketing Associate Director in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for entrepreneurship and fintech shine through. We want to see how excited you are about the role and how you can contribute to our mission at Aspire.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing, especially in high-growth B2B environments. We love seeing specific examples of successful multi-market launches you've led, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is easy to understand and directly addresses how you meet the qualifications listed in the job description.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Aspire
✨Know Your Market
Before the interview, dive deep into the fintech landscape. Understand the latest trends, key players, and regulatory nuances that affect Aspire's business. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their multi-market expansion.
✨Showcase Your Strategic Thinking
Prepare examples of past experiences where you've successfully led go-to-market strategies. Be ready to discuss how you identified customer pain points and translated them into actionable marketing plans. This will demonstrate your ability to think strategically and align with Aspire's goals.
✨Highlight Cross-Functional Collaboration
Aspire values teamwork across departments. Share specific instances where you've worked closely with product, growth, or brand teams to launch successful campaigns. Emphasising your collaborative skills will show that you can thrive in their fast-paced environment.
✨Be Data-Driven
Familiarise yourself with data tools like Tableau and CRM systems such as Hubspot. Be prepared to discuss how you've used data to inform your marketing decisions in the past. This will highlight your analytical skills and your ability to turn insights into impactful strategies.
