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- Tasks: Plan and optimise mobile campaigns across various channels to drive performance.
- Company: Join a dynamic team at a leading marketing firm with a global reach.
- Benefits: Enjoy a hybrid working model, competitive salary, and generous annual leave.
- Why this job: Make an impact in mobile marketing while collaborating with global teams.
- Qualifications: 3+ years in marketing with expertise in mobile campaign management.
- Other info: Be part of a vibrant culture with monthly team events and career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities:
- Plan, optimise, and report on mobile campaigns across channels including app-to-app display, mobile DSPs, Apple Search Ads, UAC, and Meta App Campaigns.
- Develop and execute high-performing monthly, quarterly, and annual strategies.
- Monitor KPIs such as growth, conversion rates, CPA, and LTV to ensure each market meets its performance objectives.
- Deliver data-driven insights and communicate results to senior stakeholders across multiple geographies.
- Build and refine mobile strategies covering fraud prevention, creative optimisation, and conversion rate improvements.
- Identify and test new channels to scale performance and diversify the marketing mix.
- Drive automation, efficiency, and innovation in campaign management and reporting.
- Work closely with analytics teams to enhance tracking, measurement, and cost efficiency.
- Develop creative testing frameworks and contribute to the ongoing evolution of mobile campaign strategy.
Ideal Candidate:
- 3+ years of hands-on marketing and campaign management, with experience in mobile marketing.
- Proven success managing data-driven, performance-based app campaigns.
- Expertise in key ad platforms: DSPs, mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads, and others.
- Proficiency with tracking and analytics tools such as AppsFlyer, Adjust, Singular, Firebase, GA4, with experience in fraud prevention tools (TrafficGuard, P360) preferred.
- Strong experience in campaign forecasting, planning, and optimisation.
- Excellent communication and stakeholder management skills.
- Experienced collaborator with global teams, with awareness of cultural and regional market nuances.
- Analytical thinker able to turn complex data into actionable insights.
Benefits:
- Hybrid working model: 3 days in the office, 2 days from home.
- 24 days annual leave, increasing with service.
- Competitive salary plus annual bonus.
- Private healthcare, life insurance, and pension scheme.
- Monthly team lunches, social events, and company gatherings.
Mobile Marketing Manager in London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the mobile marketing space on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns and data-driven insights. We want to see how you’ve optimised performance and tackled challenges in previous roles. It’s all about making a strong impression!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of key ad platforms and analytics tools. We recommend practising answers to common questions about campaign management and optimisation strategies. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Mobile Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Mobile Marketing Manager role. Highlight your hands-on marketing experience, especially in mobile campaigns, and don’t forget to mention any specific ad platforms you’ve worked with!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about mobile marketing and how your previous successes can contribute to our team. Be sure to mention your analytical skills and experience with KPIs.
Showcase Your Data Skills: Since we love data-driven insights, make sure to include examples of how you've used analytics tools to optimise campaigns. Mention any specific tools like AppsFlyer or Google Ads that you’re familiar with to catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Aspire
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the mobile campaigns you've managed. Be ready to discuss specific strategies you’ve implemented, the KPIs you monitored, and how you optimised performance. This will show your potential employer that you have hands-on experience and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you turn complex data into actionable insights. Bring examples of how you’ve used analytics tools like AppsFlyer or Firebase to drive campaign success. This will highlight your analytical thinking and ability to communicate results effectively to stakeholders.
✨Familiarise Yourself with Key Platforms
Brush up on your knowledge of key ad platforms such as Apple Search Ads and Google Ads. Be ready to discuss your experience with these tools and how you’ve leveraged them for successful campaigns. This shows you’re not just familiar but also proficient in the technologies that matter.
✨Cultural Awareness is Key
Since the role involves working with global teams, be prepared to talk about your experience with different markets. Share examples of how you’ve adapted strategies to fit cultural nuances. This will demonstrate your collaborative spirit and understanding of regional market dynamics.