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For Companies At a Glance
- Tasks: Develop and manage CRM strategies to enhance patient engagement and drive marketing success.
- Company: A leading UK healthcare organisation focused on eye care services.
- Benefits: Competitive salary, remote work, and opportunities for professional growth.
- Why this job: Make a real difference in healthcare while honing your marketing skills.
- Qualifications: Experience in CRM roles, particularly with Salesforce and lifecycle marketing.
- Other info: Join a supportive team that values diverse perspectives and encourages learning.
The predicted salary is between 32000 - 36000 £ per year.
This UK healthcare organisation specialises in eye care services delivered on behalf of the NHS. By diagnosing and treating common eye conditions, they help patients receive care sooner and assist in the reduction of NHS waiting lists. The organisation encourages learning, shared goals, and open communication, and values a range of perspectives and skills. They are now recruiting a Marketing CRM & Automation Specialist to develop their CRM strategy and marketing automation ecosystem.
Key Duties
- Define and run a proactive commercial CRM contact strategy in partnership with the promotions team.
- Build comprehensive customer profiles to enable targeted marketing segmentation and a single customer view.
- Manage the B2B lifecycle strategically, using automation to prompt sales teams with actions to deepen relationships.
- Map and automate B2C patient engagement journeys to improve conversion from enquiry to booking.
- Establish and maintain a clean, deduplicated, and compliant database to serve as the foundation for all commercial activity.
- Maintain seamless links between the CRM, website, and various marketing tools to ensure data flows correctly.
- Identify and test innovative tools, including predictive modelling, to drive commercial value.
- Create clear reports and dashboards that help teams evaluate performance and make informed choices.
- Assist and train colleagues in adopting new CRM processes, explaining changes in straightforward language.
Skills & Experience
- Experience in a commercial CRM or lifecycle marketing role.
- Experienced in using Salesforce to drive revenue growth or customer retention.
- Experience working with commercial teams to translate business goals into data-driven campaigns.
- Strong knowledge of customer profiling, segmentation, and behavioural targeting.
- Experience managing both B2B and B2C records within a single CRM instance.
- Technical knowledge of marketing automation and integrations.
- Deep knowledge of GDPR and data privacy regulations regarding marketing consent and legitimate interest.
- Organised and able to manage workload and priorities in a busy environment.
Interested in this Marketing CRM & Automation Specialist role? Please apply to find out more.
Marketing CRM and Automation Specialist in London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing CRM and Automation Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in CRM and marketing automation. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with CRM strategies and marketing automation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and marketing automation. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Marketing CRM and Automation Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing CRM & Automation Specialist. Highlight your experience with CRM systems, especially Salesforce, and any relevant marketing automation tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background in CRM and lifecycle marketing makes you the perfect fit. Don’t forget to mention your understanding of GDPR and data privacy regulations!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Whether it's improving customer engagement or driving revenue growth, we love to see quantifiable results that show what you can bring to our team.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, it helps us keep track of your application better!
How to prepare for a job interview at Aspire
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Salesforce. Brush up on how it drives revenue growth and customer retention, as this will likely come up in your interview. Be ready to discuss specific examples of how you've used CRM tools in past roles.
✨Showcase Your Data Skills
Prepare to talk about your experience with customer profiling, segmentation, and behavioural targeting. Have a few examples ready that demonstrate how you’ve successfully translated business goals into data-driven campaigns. This will show you understand the commercial side of marketing.
✨Understand GDPR and Compliance
Since this role involves managing customer data, be prepared to discuss your knowledge of GDPR and data privacy regulations. Highlight any experience you have in ensuring compliance within marketing strategies, as this is crucial for the organisation.
✨Be Ready to Discuss Automation
Familiarise yourself with marketing automation tools and how they integrate with CRM systems. Think of innovative ways you’ve used automation to enhance customer engagement journeys, and be ready to share these insights during your interview.