At a Glance
- Tasks: Lead digital marketing initiatives, optimise customer journeys, and enhance performance across multiple channels.
- Company: Join a leading hospitality business with over 50 locations in the UK.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and results.
- Why this job: Make a real impact on digital strategy and customer experience from day one.
- Qualifications: Experience in CRM, performance marketing, and multi-site environments.
The predicted salary is between 45000 - 55000 £ per year.
- Digital Marketing Manager
- London (Paddington) | 3-4 Days in Office
- Full Time perm
- Reports to: Head of Marketing
- About the Business
Our client is a leading multi-site hospitality business with more than 50 locations across the UK and a strong focus on growing both restaurant and delivery revenues.
They are looking for a commercially focused Digital Marketing Manager to take ownership of their digital ecosystem, optimise customer journeys and improve digital performance across the business.
Joining a small but highly collaborative marketing team, you'll play a key role in shaping the customer experience, driving revenue growth and enhancing the effectiveness of core digital channels.
The Opportunity
This is not a traditional digital marketing role focused solely on campaign management.
The successful candidate will be responsible for reviewing, rebuilding and optimising critical elements of the digital infrastructure, with a particular focus on CRM, customer journeys, data tracking and marketing automation.
You'll work closely with the Head of Marketing as their digital lead, owning key channels and identifying opportunities to improve commercial performance across both restaurant bookings and delivery sales.
This role offers the opportunity to make a visible impact, influence strategy and help shape the future direction of digital marketing within the business.
Key Responsibilities
- CRM & Customer Lifecycle Marketing
- Take ownership of the CRM platform, ensuring it is fully optimised and delivering commercial value.
- Audit, build and improve customer journeys, segmentation and automated campaigns.
- Resolve data, tracking and reporting issues to improve visibility of customer behaviour.
- Develop lifecycle campaigns across acquisition, retention, reactivation and loyalty.
- Use customer data and insights to drive more effective marketing activity and decision-making.
- Performance Marketing
- Lead paid search and paid social activity across the business.
- Manage campaign performance, optimisation and budget allocation.
- Drive bookings, covers and delivery orders through targeted digital campaigns.
- Identify opportunities to improve conversion rates and return on investment.
- Multi-Site Marketing
- Support the digital performance of a nationwide estate of locations.
- Develop marketing initiatives that drive sales at both national and local level.
- Collaborate with operational teams to support location‑specific commercial objectives.
- Ensure local marketing activity supports wider business goals.
- Delivery Growth
- Support the continued expansion of the delivery channel.
- Develop strategies to increase customer acquisition, frequency and retention across delivery platforms.
- Identify opportunities to maximise revenue and customer lifetime value.
- Digital Strategy & Leadership
- Act as the digital marketing specialist within the business.
- Partner with the Head of Marketing to shape and deliver digital strategy.
- Provide recommendations on future digital capability and team structure.
- Help establish the foundations for future growth across CRM, performance marketing and customer engagement.
About You
We're looking for someone who is comfortable solving problems, improving systems and delivering commercial results.
You will likely have experience in a multi‑site consumer‑facing environment such as hospitality, leisure, retail or a similar sector.
Essential Experience
- Strong CRM and marketing automation experience, ideally including Bloomreach.
- Proven experience building, fixing and optimising customer journeys.
- Strong performance marketing expertise across paid search and paid social.
- Experience working within a multi‑site business.
- Solid understanding of customer acquisition, retention and lifecycle marketing.
- Strong analytical skills with the ability to turn data into actionable insights.
- Commercially focused and results‑driven.
- Comfortable balancing strategic thinking with hands‑on execution.
Desirable Experience
- Hospitality, leisure, retail or restaurant sector experience.
- Experience supporting local marketing activity across multiple locations.
- Exposure to delivery platforms and digital ordering channels.
- Knowledge of GA4, attribution modelling and digital performance reporting.
Why Join?
This is a rare opportunity to take ownership of a business‑critical digital function and make a measurable impact from day one.
You will work closely with senior stakeholders, have the autonomy to improve systems and processes, and play a key role in the next stage of the company's digital development.
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
