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- Tasks: Own the full customer lifecycle and optimise CRM campaigns in Klaviyo.
- Company: Fast-growing D2C coffee subscription brand with a fun culture.
- Benefits: Up to £65k salary, equity, and fully remote work.
- Why this job: Make a direct impact on retention and revenue while enjoying global team trips.
- Qualifications: Recent hands-on Klaviyo user with experience in D2C scale-ups.
- Other info: Dynamic environment with autonomy and opportunities for growth.
The predicted salary is between 46800 - 78000 £ per year.
I'm hiring a CRM Manager for a fast-growing D2C coffee subscription brand. The role is fully remote, but you must have the right to live and work in the UK. You'll also need to be a recent, hands-on Klaviyo user - this isn't a strategy-only role. The brand is scaling quickly, subscriptions sit at the centre of growth, and they need someone to properly own CRM. End-to-end. Lifecycle, retention, LTV - the lot. This is a genuinely fun company that puts real effort into culture and the team.
What you'll be doing:
- Owning the full customer lifecycle, from first purchase to long-term subscriber
- Building and optimising automated journeys and subscription flows in Klaviyo
- Running weekly CRM campaigns that drive revenue and retention
- Digging into churn, engagement, and subscriber data to uncover growth opportunities
- Working closely with Growth, Product, Creative, and CX
What they're looking for:
- A recent, hands-on Klaviyo user (non-negotiable)
- Experience in D2C scale-ups, ideally subscription or consumables (coffee, FMCG, wellness)
- Commercial, data-led, and comfortable owning outcomes
- Someone who enjoys pace, autonomy, and building things properly
Why it's worth a look:
- Proper ownership of CRM at a key growth stage
- Direct impact on retention and subscription revenue
- Fully remote, UK-based
- A fun culture with global team trips
Package: Up to £65k + equity
If you're strong in Klaviyo and want real ownership - this one's worth a conversation.
We Are Aspire Ltd are a Disability Confident Committed employer.
CRM Manager in London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media and website to see what they're all about. This will help you connect with them during the chat and show that you're genuinely interested in being part of their fun team.
✨Tip Number 2
Prepare some solid examples of how you've used Klaviyo in your previous roles. Be ready to discuss specific campaigns you've run and the results they achieved. This will demonstrate your hands-on experience and make you stand out as a candidate who can hit the ground running.
✨Tip Number 3
Don’t just focus on your skills; highlight your passion for coffee and D2C brands. Share why you love the industry and how you can contribute to their growth. This personal touch can really resonate with the hiring team and set you apart from other applicants.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're proactive and serious about landing this role. Let’s get you that CRM Manager position!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Show Your Klaviyo Skills: Make sure to highlight your hands-on experience with Klaviyo in your application. We want to see how you've used it to drive results, so share specific examples of campaigns or flows you've built!
Be Data-Driven: Since this role is all about owning outcomes, don’t shy away from showcasing your data analysis skills. Talk about how you've dug into subscriber data to uncover growth opportunities and what impact that had on retention.
Emphasise Your D2C Experience: If you've worked in D2C scale-ups before, especially in subscription models, let us know! Share your experiences and how they relate to the coffee or FMCG sectors to make your application stand out.
Keep It Fun and Engaging: We’re a fun company, so let your personality shine through in your application! Use a conversational tone and show us why you’d be a great fit for our culture. Don’t forget to apply through our website!
How to prepare for a job interview at Aspire
✨Know Your Klaviyo Inside Out
Since this role requires a hands-on Klaviyo user, make sure you brush up on your skills. Familiarise yourself with the latest features and best practices. Be ready to discuss specific campaigns you've run and how you've optimised customer journeys using Klaviyo.
✨Showcase Your D2C Experience
Highlight your experience in D2C scale-ups, especially in subscription models. Prepare examples of how you've driven retention and engagement in previous roles. This will demonstrate that you understand the unique challenges and opportunities in the coffee subscription space.
✨Data is Your Best Friend
Be prepared to talk about how you've used data to inform your CRM strategies. Discuss any tools or methods you've employed to analyse churn and engagement metrics. Showing that you're data-led will resonate well with the company's focus on outcomes.
✨Embrace the Company Culture
This brand values a fun and collaborative culture, so let your personality shine through. Share your thoughts on team-building activities and how you can contribute to a positive work environment. Showing that you align with their culture can set you apart from other candidates.
