At a Glance
- Tasks: Create engaging SEO-led content for a cutting-edge Travel eSIM product.
- Company: Join a well-established European tech business in the travel sector.
- Benefits: Earn up to £45,000 with hybrid working and real ownership of your projects.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Shape how a new digital product is communicated and make an impact.
- Qualifications: Experience in content creation, SEO basics, and social media management.
The predicted salary is between 45000 - 45000 £ per year.
Location: Liverpool Street, London | Hybrid - 3 Days Per Week in the Office
Salary: Up to £45,000
Sector: Travel Tech - Digital eSIM Product for Global Travellers
Visa Sponsorship: No Visa Sponsorship Available
If you're looking for a content role where you're just uploading blogs, scheduling posts, and keeping a content calendar moving, this won't be the right fit. If you want to create content that drives search traffic, helps people understand a technical travel tech product, and turns curiosity into conversions, this is a very different opportunity.
We're working with a well-established European tech business that is expanding into a new product area: a Travel eSIM that allows customers to get instant mobile data abroad without physical SIM cards, roaming charges, or setup friction. It's a strong product technically - fast, simple, and scalable - but it needs content that makes it easy to understand and compelling enough to choose.
This is a hands‑on Content Executive role where you'll be responsible for SEO‑led editorial content and organic social output across the Travel eSIM brand. You'll be helping shape how a new digital product is discovered, explained, and engaged with across search and social channels.
What You'll Be Doing
- Creating and publishing SEO‑led editorial content for travel.lebara.com using Adobe Experience Manager (AEM)
- Writing destination guides, FAQs, product explainers, and long‑form articles designed to rank in search and convert traffic
- Applying SEO fundamentals including keyword research, on‑page optimisation, and tagging
- Writing and adapting content for Instagram, Facebook, and TikTok with platform‑specific tone and format
- Translating technical product information into clear, engaging, human content
- Supporting briefing of external creative agencies for video, animation, and static assets
- Monitoring content performance and using insights to improve future output
- Building and maintaining a content calendar aligned to campaigns and product launches
- Using AI tools to support content creation and improve production efficiency without losing quality
- Supporting competitor analysis to identify content gaps and opportunities
About You
You'll already have experience creating content that performs, not just content that fills space. You'll likely have:
- Experience in a content, editorial, social media, or digital marketing role
- Strong writing ability across both long‑form editorial and short‑form social content
- Basic understanding of SEO (keyword research, on‑page optimisation, tagging)
- Experience creating or managing content for Instagram, Facebook, and TikTok
- Confidence working with performance data and using it to improve content output
- Experience working with designers or briefing creative agencies
- Ability to simplify complex or technical products into clear, engaging content
- Interest in travel, consumer tech, or digital products
- Curiosity around AI tools and how they can improve content creation and efficiency
What's in it for you?
- Salary up to £45,000
- Hybrid working (3 days per week in Liverpool Street office)
- Opportunity to shape content for a new and fast‑growing digital tech product
- Exposure to SEO, social, and product marketing in one role
- Real ownership over content creation and performance
- Fast‑paced, entrepreneurial environment within a large established tech business
- Chance to help define how a new category (Travel eSIM) is communicated
Next step
If you want to turn a complex travel tech product into content that people actually understand, search for, and choose when they land in a new country, apply via LinkedIn with your CV. We're reviewing applications as they come in and will move quickly on this one.
Content Specialist in London employer: Aspire
Aspire Leisure Centre is an exceptional employer that prioritises the growth and well-being of its team members. With a vibrant and inclusive work culture, employees enjoy comprehensive training opportunities, including support for obtaining qualifications like the Level 2 Swimming Teacher course, alongside competitive salaries and benefits such as free membership and enhanced parental pay. Join us to make a meaningful impact while having fun in a supportive environment that values teamwork and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
