At a Glance
- Tasks: Lead marketing strategy to scale a £10m D2C brand to £20m+.
- Company: Rapidly growing consumer business with a focus on millennial women.
- Benefits: Competitive salary, hybrid work model, and growth opportunities.
- Other info: Join a dynamic team and work closely with founders.
- Why this job: Shape the future of a thriving brand and make a real impact.
- Qualifications: Experience scaling D2C brands and strong commercial mindset required.
The predicted salary is between 63000 - 77000 £ per year.
London | Hybrid - 1 day per week in the office
£90,000 - £120,000 + benefits
Scale a £10m D2C brand to £20m and beyond. This is an opportunity for a genuine D2C marketing operator to join a rapidly growing consumer business and lead it through its next phase of growth. Founded in 2019, the business has already grown to a £10m+ brand with around 60,000 paying weekly subscribers. Now the ambition is to reach £20m and beyond, with subscriber growth at the heart of the strategy. The core customer is the millennial woman, and the opportunity is to build a bigger, more recognisable consumer brand while continuing to deliver the commercial growth behind it.
This is a newly created senior marketing role, working directly with the founders and owning the marketing strategy, budget, brand, acquisition, lifecycle and team. The business is looking for someone who has already scaled a D2C brand and understands what it takes to move a consumer business through this stage of growth. This isn't a role for someone who has spent their career in a large corporate marketing function. They need someone entrepreneurial, commercially minded and hands-on - someone comfortable making decisions quickly, getting into the detail and being accountable for the numbers.
The successful candidate will be responsible for:
- Taking the business from £10m to £20m+
- Making subscriber growth the central marketing priority
- Owning a significant marketing budget and commercial performance
- Driving acquisition, conversion and retention
- Managing a channel mix across Meta, Google, TV, OOH, influencers and partnerships
- Using CAC, LTV, payback, retention and cohort data to make decisions
- Building greater brand awareness and relevance with a millennial female audience
- Leading and developing the existing marketing team
- Working closely with the founders, Product, Tech and Design teams
- Building the marketing engine required for the next stage of scale
What makes this different? The business already has traction, customers and revenue. This isn't about proving whether the proposition works. It's about scaling it significantly. You’ll have the opportunity to shape the strategy, influence the founders and build the marketing function around the next stage of growth. They want someone who has been through this journey before - someone who has taken a D2C/consumer business through a similar scale-up and understands the balance between brand, performance and commercial growth. If your background is primarily large corporate marketing, this probably isn't the role for you. If you’ve scaled a D2C brand, grown a subscriber or customer base and want to do it again at a business with serious ambition, this could be a very interesting opportunity.
Salary: £90,000 - £120,000 + benefits
Location: London
Working pattern: 1 day per week in the office
Right to work: All candidates must have the right to live and work in the UK. Sponsorship is not available for this position.
We Are Aspire Ltd are a Disability Confident Committed employer
Head of Marketing employer: Aspire
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
