At a Glance
- Tasks: Lead and shape the marketing strategy for a creative digital agency.
- Company: Join a highly regarded creative digital agency in London.
- Benefits: Competitive salary, hybrid working, private healthcare, and generous holiday.
- Other info: Enjoy a vibrant culture with regular team events and professional development.
- Why this job: Make a real impact in the creative industries and drive brand growth.
- Qualifications: 5+ years in marketing with strong storytelling and strategic skills.
The predicted salary is between 40500 - 49500 £ per year.
We're partnering with a highly regarded creative digital agency looking to hire a talented Marketing Lead to shape and deliver their marketing strategy during an exciting period of growth. This is a fantastic opportunity for an experienced B2B marketer with a passion for creative industries, digital innovation, and brand storytelling. You'll play a pivotal role in strengthening the agency's market presence, driving inbound business opportunities, and elevating its reputation across the design, digital, luxury, fashion, beauty, and lifestyle sectors.
The Role
- Working closely with the senior leadership team, you'll own and deliver the marketing strategy across multiple channels, ensuring a consistent and compelling brand presence.
Key Responsibilities
- Develop and evolve the company's marketing strategy
- Create and manage the annual marketing plan and content calendar
- Drive qualified inbound lead generation initiatives
- Build thought leadership and increase industry visibility
- Manage content across website, LinkedIn, Instagram, email marketing, newsletters, case studies, and video
- Support new business activity through strategic content and marketing initiatives
- Organise industry events, partnerships, and networking opportunities
- Lead recruitment marketing campaigns and employer branding initiatives
- Monitor performance metrics and optimise marketing effectiveness
About You
We're looking for a commercially minded marketing professional who combines strategic thinking with a hands-on approach.
Essential Experience
- 5+ years' marketing experience within a creative, digital, branding, technology, or agency environment
- Strong experience developing marketing strategies and delivering measurable results
- Excellent copywriting, storytelling, and communication skills
- Experience managing social media, content marketing, and website platforms
- Knowledge of SEO and broader digital marketing best practices
- Strong analytical skills with the ability to use data to inform decisions
- Experience managing multiple projects and stakeholders simultaneously
- A proactive, self-starting mindset
Ideal Background
We're particularly interested in speaking with candidates who have experience within fashion, luxury, lifestyle, or premium consumer brands, or those coming from a creative, branding, digital, or design agency environment. As a point of reference, backgrounds from agencies similar to Made Thought, Metalab, or other design-led consultancies and creative agencies would be highly relevant. Experience working with luxury, fashion, beauty, hospitality, or lifestyle-focused clients would be especially advantageous.
Desirable Experience
- Luxury, fashion, beauty, or lifestyle sector exposure
- PR and communications experience
- Event marketing and partnership development
- Industry award submissions
- Experience using AI-powered marketing tools
- An existing network within the creative or digital industry
What's on Offer
- £60,000-£65,000 salary depending on experience
- Hybrid working with 2 days per week in the London office
- Private healthcare
- 25 days holiday plus birthday off
- Additional annual leave for long service
- Training and development budget
- Early finish Fridays
- Mental health support
- Regular team and social events
If you're looking for an opportunity to build a brand, influence growth, and make a significant impact within a creative, forward-thinking agency, we'd love to hear from you.
Marketing Lead in City of Westminster employer: Aspire
Aspire Leisure Centre is an exceptional employer that prioritises the growth and well-being of its team members. With a vibrant and inclusive work culture, employees enjoy comprehensive training opportunities, including support for obtaining qualifications like the Level 2 Swimming Teacher course, alongside competitive salaries and benefits such as free membership and enhanced parental pay. Join us to make a meaningful impact while having fun in a supportive environment that values teamwork and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
