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- Tasks: Lead global performance marketing and drive digital revenue for a rapidly growing drinks brand.
- Company: Exciting global DTC drinks brand valued at £60m, with a strong market presence.
- Benefits: Competitive salary of £100k+, equity options, and flexible working arrangements.
- Why this job: Join a high-momentum brand and make a real impact on its growth journey.
- Qualifications: Proven experience in DTC growth, performance marketing, and data-driven decision making.
- Other info: Opportunity for significant career advancement in a dynamic and innovative environment.
The predicted salary is between 72000 - 84000 £ per year.
A rapidly growing RTD drinks brand, currently valued at £60m, is hiring a Head of Growth to lead global performance marketing and digital revenue. The brand has already achieved significant scale - millions of units sold, strong traction across the UK and US, and a digital engine that works. The next phase is about structured, profitable expansion ahead of a defined exit roadmap. This role sits at the centre of that ambition.
You will take ownership of global digital performance end-to-end - paid media, retention, subscription growth, ecommerce optimisation, Amazon, and commercial offer strategy. The objective is clear: scale revenue while strengthening the underlying unit economics.
Your remit will include:
- Leading paid media performance across Meta, TikTok and Google, managing agency partners to deliver scalable and efficient growth
- Improving blended ROAS, MER, CAC, LTV and contribution margin
- Building and refining a subscription strategy that increases recurring revenue and reduces churn
- Elevating retention and lifecycle marketing to unlock stronger customer value
- Partnering with ecommerce to optimise conversion across PDPs, landing pages and checkout
- Developing promotional and bundle strategies that increase AOV without compromising margin
This role requires a commercially driven growth leader who understands DTC economics and has operated at meaningful scale. You will be confident making budget allocation decisions, challenging agency strategy, and using data to inform commercial pivots. Experience within high-frequency consumer goods, beverage, or supplements would be advantageous.
Compensation: £100k+ base (we will consider candidates above this level within reason) Equity discussed post-start, with a clear roadmap to exit London hybrid or remote working Global remit.
This is an opportunity to join a high-momentum brand at a pivotal stage - where the right growth leadership will directly influence enterprise value and long-term outcome. If you are ready to take full ownership of global digital growth in a business built for scale, apply now.
Head of Growth in City of London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth in City of London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that Head of Growth role.
✨Tip Number 2
Showcase your results! When you get the chance to chat with potential employers, be ready to discuss your past successes in driving growth and optimising performance. We want to hear about those impressive metrics that demonstrate your impact.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current strategies. Understand their digital performance and think about how you can elevate their growth. We love candidates who come in with fresh ideas tailored to our goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. We’re excited to see how you can contribute to our ambitious growth plans!
We think you need these skills to ace Head of Growth in City of London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about leading growth in a dynamic drinks brand. Share why this opportunity speaks to you and how your experience aligns with our goals.
Be Specific About Your Achievements: Don’t just list your previous roles; tell us about the impact you made in those positions. Use numbers and examples to illustrate how you’ve driven growth, improved metrics like ROAS or LTV, and what strategies you implemented. We love data-driven stories!
Tailor Your Application: Make sure your application is tailored to the Head of Growth role. Highlight relevant experiences in performance marketing, ecommerce optimisation, and subscription strategies. We’re looking for someone who understands DTC economics, so connect your background to our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at this exciting stage!
How to prepare for a job interview at Aspire
✨Know Your Numbers
As a Head of Growth, you'll need to be comfortable with metrics like ROAS, CAC, and LTV. Brush up on these key performance indicators and be ready to discuss how you've used them to drive growth in previous roles. This shows you understand the commercial side of things.
✨Showcase Your Strategy
Prepare to talk about your approach to building and refining subscription strategies or improving retention rates. Have specific examples ready that demonstrate your ability to increase recurring revenue and reduce churn. This will highlight your strategic thinking and hands-on experience.
✨Familiarise Yourself with the Brand
Do your homework on the drinks brand you're interviewing for. Understand their current market position, their competitors, and what makes their product unique. This knowledge will help you tailor your answers and show genuine interest in the role.
✨Be Ready to Challenge
In this role, you'll need to make budget allocation decisions and challenge agency strategies. Prepare some thoughtful questions or scenarios where you would push back on existing strategies. This demonstrates your confidence and readiness to take ownership of growth initiatives.
