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- Tasks: Lead innovative digital marketing strategies for a top hospitality brand.
- Company: Join an iconic hospitality and restaurant brand in London.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Shape the future of digital marketing in a luxury setting.
- Qualifications: 10+ years in digital marketing with a focus on luxury brands.
- Other info: Collaborate with cross-functional teams and stay ahead of digital trends.
The predicted salary is between 48000 - 72000 £ per year.
Working alongside an iconic hospitality and restaurant brand to appoint a Head of Digital Marketing. This is a senior leadership role, reporting into the Chief Marketing Officer, responsible for shaping and delivering digital strategy across all channels.
As Head of Digital Marketing, you will lead the development, implementation, and optimisation of comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee channels including the website, app, email marketing, SEO, SEM, and paid media, ensuring campaigns are insight-led and performance-driven.
Responsibilities include:
- Lead and deliver innovative, multi-channel digital marketing strategies aligned with company brand
- Manage website, app, email, SEO/SEM, paid media, ensuring campaigns are data-driven and ROI-focused
- Analyse performance metrics and KPIs to optimise campaigns and drive growth
- Stay ahead of digital trends and emerging technologies, maintaining competitive advantage
- Collaborate with cross-functional teams to integrate initiatives across the business
- Oversee budgets for digital, app, loyalty programmes, and promotions
- Drive growth via member app, loyalty programmes, and gift card initiatives, leveraging customer insights
- Lead Salesforce CRM implementation and optimise for marketing segmentation, tracking, and campaigns
Candidate experience:
- 10+ years in digital marketing, ideally in luxury hospitality, F&B, or lifestyle brands
- Proven in multi-channel campaigns: website, app, email, SEO/SEM, paid media
- Hands-on with Salesforce CRM, loyalty programmes, and customer retention strategies
- Strong data-driven mindset, using analytics to optimise performance and ROI
- Experience managing budgets and specialist digital teams
- Skilled at translating customer insights into growth-focused strategies
- Experience with gift card/e-commerce initiatives a plus
- Up-to-date with digital trends and emerging technologies
For more information and to express your interest send your CV now.
Head of Digital Marketing in City of London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality and digital marketing sectors. Attend industry events or webinars to meet potential employers and showcase your expertise.
✨Tip Number 2
Showcase your skills online! Create a personal website or update your LinkedIn profile with your achievements in digital marketing. Highlight successful campaigns you've led, especially those that drove brand awareness and revenue growth.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their strategies across channels like SEO, SEM, and email marketing. Bring data-driven examples of your past successes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Digital Marketing in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in multi-channel campaigns and any specific achievements in digital marketing that align with the job description.
Showcase Your Data Skills: Since this role requires a strong data-driven mindset, be sure to showcase your analytical skills. Include examples of how you've used data to optimise campaigns and drive growth in previous roles.
Highlight Leadership Experience: As a senior leadership role, it’s crucial to demonstrate your experience in leading teams and managing budgets. Share specific instances where you’ve successfully led digital marketing initiatives or cross-functional collaborations.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Aspire
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in the hospitality and F&B sectors. Be ready to discuss how you've successfully implemented multi-channel strategies in the past and how they drove growth.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used analytics to optimise campaigns and improve ROI. Discuss specific metrics and KPIs you've tracked, and be ready to explain how these insights shaped your strategies.
✨Demonstrate Leadership Skills
As a senior role, they'll want to see your leadership style. Think about times when you've led teams or projects, and be prepared to share how you motivated others and collaborated with cross-functional teams.
✨Familiarise Yourself with Salesforce CRM
Since this role involves overseeing Salesforce CRM implementation, make sure you understand its capabilities. Be ready to discuss how you've used it for marketing segmentation and tracking in previous roles.
