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- Tasks: Lead CRM strategy for a luxury fine wine & spirits eCommerce brand.
- Company: High-growth luxury eCommerce brand based in Mayfair, London.
- Benefits: Competitive salary up to £70,000 plus bonus and hybrid working.
- Why this job: Own the CRM strategy and make a real impact on customer loyalty and engagement.
- Qualifications: Proven CRM leadership in eCommerce, especially in luxury sectors, with Klaviyo expertise.
- Other info: Exciting opportunity to drive growth in a premium market.
The predicted salary is between 42000 - 84000 £ per year.
What does best-in-class CRM look like in a luxury eCommerce business scaling both subscriptions and one-off fine wine & spirits purchases? We are hiring a Senior CRM Manager to define and lead the CRM and lifecycle strategy for a high-growth, luxury fine wine & spirits eCommerce brand. This role is entirely focused on the beverage sales side of the business - driving retention, loyalty, and lifetime value across:
- One-off premium wine & spirits purchases
- Growing subscription models
- Collectors, repeat buyers, and high-value customers
They are already using Klaviyo - and now need a senior expert to take it from a campaign engine to a true lifecycle powerhouse. You will:
- Define the end-to-end CRM and customer lifecycle strategy
- Build meaningful segmentation across subscribers, collectors, and new buyers
- Design and optimise retention, loyalty, and repeat purchase frameworks
- Maximise flows, automation, and personalisation within Klaviyo
- Partner with Growth and Brand teams to ensure every touchpoint reflects a premium customer experience
This isn’t just about sending better emails - it’s about building a loyal, high-value customer base in a considered-purchase, luxury category where trust, curation, and experience matter. You will bring:
- Proven CRM leadership in eCommerce / DTC, ideally within luxury wine, spirits, or lifestyle categories
- Deep Klaviyo expertise, including flows, automations, and advanced segmentation
- A strong track record driving retention, subscription growth, and lifetime value
- Commercial acumen - you understand AOV, LTV, repeat rates, and how to influence them
- A balance of strategic vision and hands-on execution
If you want full ownership of CRM strategy for a luxury wine & spirits eCommerce brand, this is a genuinely exciting opportunity to make a measurable impact on growth, engagement, and customer loyalty.
Apply now to join a business where CRM is central to driving long-term success in the luxury beverage market.
Head of CRM in City of London employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the fine wine and spirits industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your Klaviyo skills! If you’ve got experience with flows and automations, make sure to highlight that in conversations. We want to see how you can turn CRM into a powerhouse!
✨Tip Number 3
Prepare for interviews by understanding the brand's customer journey. Think about how you can enhance retention and loyalty. We love candidates who come with fresh ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals ready to make an impact.
We think you need these skills to ace Head of CRM in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience in eCommerce and luxury sectors, especially with Klaviyo. We want to see how your skills align with driving retention and loyalty in fine wine and spirits.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and how you can elevate our customer lifecycle strategy. We love seeing personal stories that connect your experience to our mission in the luxury beverage market.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate how you’ve driven retention, subscription growth, and customer loyalty in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Aspire
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially within the luxury eCommerce sector. Brush up on your Klaviyo skills and be ready to discuss how you can elevate their current setup from a campaign engine to a lifecycle powerhouse.
✨Showcase Your Commercial Acumen
Be prepared to talk about key metrics like AOV, LTV, and repeat rates. Have examples ready that demonstrate how you've influenced these metrics in previous roles, particularly in the fine wine or spirits market.
✨Demonstrate Strategic Vision
This role requires a balance of strategy and execution. Come equipped with ideas on how to define and optimise retention and loyalty frameworks. Think about how you would segment customers and tailor experiences for different buyer personas.
✨Emphasise Collaboration Skills
Highlight your experience working with cross-functional teams, especially Growth and Brand teams. Discuss how you’ve partnered with others to ensure a premium customer experience at every touchpoint, as this is crucial for building trust in a luxury category.