Head of Brand Partnerships in City of London

This is a rare opportunity to join a culturally influential business with over 30 years of heritage at the intersection of music, nightlife, fitness, events and lifestyle. Known for pioneering ideas, bold creativity and taking risks before others did, the brand has consistently shaped culture through innovative experiences, collaborations and community-led spaces.

Alongside its globally recognised cultural legacy, the business operates a contemporary members' workspace and events venue within a striking 50,000 sq. ft Victorian warehouse in SE1. The environment blends work, wellness, creativity and social connection - featuring hospitality-led spaces, in-house food & beverage, a state-of-the-art gym, fitness studios and a curated cultural and business events programme.

The culture is collaborative and refreshingly human. While the team enjoys a relaxed, informal environment, standards are high and attention to detail is relentless. Clichés are avoided, originality is prized, and differentiation is a point of pride.

Role Overview

The Head of Brand Partnerships will shape and lead the creative development of brand collaborations across a diverse ecosystem spanning music, nightlife, fitness, live events, hospitality and lifestyle. This role is responsible for generating innovative partnership ideas, crafting compelling creative briefs, and guiding brand partners and agencies through the creative process from initial concept through to final delivery. You will ensure every collaboration enhances cultural relevance, strengthens brand equity, and connects meaningfully with new and existing audiences. This is a senior, highly creative and commercially accountable role requiring strong cultural intuition, strategic thinking and the confidence to lead complex partnerships end-to-end.

Key Responsibilities

• Own and lead the creative vision for all brand partnerships across music, nightlife, fitness, live events, hospitality and lifestyle products.
• Develop culturally relevant partnership concepts grounded in insight, audience behaviour and emerging trends.
• Translate brand and commercial objectives into strong, inspiring creative briefs.
• Champion originality, innovation and cultural relevance across every collaboration.
• Ensure all partnerships strengthen long-term brand positioning and authenticity.
• Respond to brand and agency briefs with speed, clarity and high-quality creative thinking.
• Develop pitch narratives, concept decks and creative proposals that bring ideas to life.
• Lead ideation sessions, workshops and brainstorms to explore new partnership opportunities.
• Manage and inspire external creative and experiential agencies through clear and compelling briefing.
• Guide partners through the full creative journey from concept to execution.
• Collaborate closely with internal teams across events, marketing, digital, product and operations.
• Maintain creative integrity, tone, aesthetic and brand values across all activations.
• Evolve and expand long-term partnerships through ongoing idea development and innovation.
• Work closely with agencies to define deliverables, pricing structures and commercial frameworks.
• Manage the brand partnerships budget end-to-end, ensuring strong margin protection.
• Set, track and evaluate KPIs, providing clear reporting and insights to stakeholders.
• Ensure campaigns are delivered efficiently, profitably and to a high standard.
• Oversee all contractual obligations and partnership deliverables.
• Manage renewals, tenders and long-term growth opportunities with agencies and partners.
• Build trusted senior relationships with brand partners, identifying opportunities to unlock additional value.

Skills & Experience Required

• Proven experience developing creative brand partnerships or campaigns within music, entertainment, culture, lifestyle or youth-focused sectors.
• Strong cultural intuition with a deep understanding of youth culture, nightlife, music, fitness and lifestyle trends.
• Exceptional ability to generate ideas quickly and articulate them clearly through decks, briefs and presentations.
• Excellent storytelling, conceptual writing and communication skills.
• Experience managing agencies and cross-functional internal teams.
• Commercially minded, with experience managing budgets, KPIs and performance reporting.
• Highly collaborative, organised and confident operating at a senior stakeholder level.
• Passionate about culturally-led ideas, experiences and brand innovation.

Benefits & Wellbeing

• Free gym membership and access to fitness classes.
• Free GP access and prescription service.
• 24/7 counselling and support helpline.
• Wellbeing monitoring app.
• Life assurance scheme.
• Online health assessments.

Financial & Lifestyle

• Annual company bonus.
• Season ticket loan.
• Cycle to work scheme.
• Enhanced maternity and adoption leave.
• Staff referral scheme.
• Financial wellbeing support.

Culture & Extras

• Free lunch and refreshments.
• Dog-friendly office.
• Access to curated cultural and business events.
• Family & friends membership discounts.
• Free entry to live events.
• Hospitality rewards and retail discounts.
• Your birthday off.

We Are Aspire Ltd are a Disability Confident Committed employer.