At a Glance
- Tasks: Transform complex data into clear insights that drive marketing strategy and performance.
- Company: Join a fast-growing, data-driven organisation with a focus on innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role at the intersection of data, communication, and commercial success.
- Why this job: Make a real impact by influencing marketing decisions through data analysis.
- Qualifications: Experience in digital marketing analytics and strong communication skills.
The predicted salary is between 42000 - 42000 £ per year.
Hybrid twice a month in office (North West) up to £42,000 depending on experience.
The Opportunity
We're partnering with a rapidly growing, data-driven organisation looking to hire a Marketing Analytics & Performance Specialist to play a key role in shaping marketing effectiveness and driving commercial decision-making. This is an exciting opportunity for you to go beyond reporting, translating complex data into clear, compelling insights that directly influence strategy, budget, and performance.
The Role
You'll act as a central point of truth for marketing performance, connecting multiple data sources to provide a clear view of ROI and customer behaviour. Alongside strong technical capability, communication and stakeholder engagement are critical to success in this role. You'll be expected to confidently present insights, challenge thinking, and influence decisions across the business.
Key responsibilities include:
- Building and maintaining automated dashboards and reporting solutions (Power BI / Looker / similar)
- Analysing marketing campaign performance across channels to identify trends and optimisation opportunities
- Developing a clear view of the customer journey, from first touchpoint through to conversion
- Measuring true commercial impact (ROI, CPA, revenue), moving beyond vanity metrics
- Translating complex data into clear, easy-to-understand insights for non-technical stakeholders
- Working closely with teams across marketing, digital, product, and leadership to influence strategy and decision-making
- Proactively identifying issues or opportunities and communicating recommendations with confidence
- Supporting tracking implementation and ensuring data accuracy and integrity
What We're Looking For:
- Strong background in digital or marketing analytics
- Proven experience working with GA4 (or similar web analytics tools)
- Experience with data visualisation tools (Power BI, Tableau, Looker Studio)
- Demonstrable ability to translate data into clear, actionable business insights
- Proven experience engaging with stakeholders and presenting to non-technical audiences
- Excellent communication and storytelling skills - able to simplify complex data
- Confident working with and influencing senior stakeholders
- Ability to challenge and guide decision-making using data
- Strong commercial awareness and understanding of performance metrics and ROI
- Comfortable working with SQL or large datasets
- Experience connecting multiple data sources (e.g. web, CRM, campaign data)
- Exposure to tracking, tagging, or data layer frameworks
This role is ideal for someone who enjoys being at the intersection of data, communication, and commercial impact. It's not just about producing reports; it's about influencing decisions and helping shape how marketing drives real business outcomes.
Marketing Analytics & Performance Strategist in Bolton employer: Aspire
Aspire Ltd is an exceptional employer that fosters a dynamic and inclusive work culture, where data-driven insights are at the heart of decision-making. With a strong commitment to employee growth, we offer opportunities for professional development and collaboration across teams, ensuring that your contributions directly impact our marketing strategies and commercial success. Located in the North West, our hybrid working model promotes flexibility while maintaining a vibrant office environment, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics & Performance Strategist in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics projects. This will help you stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing analytics. Be ready to discuss how you've used data to influence decisions and drive performance.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Marketing Analytics & Performance Strategist in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analytics & Performance Specialist. Highlight your experience with data visualisation tools and any relevant projects that showcase your ability to translate complex data into actionable insights.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've influenced decisions through data in previous roles, and don’t forget to show your enthusiasm for working at StudySmarter!
Showcase Your Technical Skills:Since this role requires strong technical capabilities, be sure to mention your experience with GA4, SQL, and any data visualisation tools like Power BI or Looker. We want to see how you can bring these skills to the table!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Aspire
✨Know Your Data Tools
Make sure you're well-versed in the data visualisation tools mentioned in the job description, like Power BI or Looker. Brush up on your skills and be ready to discuss how you've used these tools to create impactful dashboards or reports in the past.
✨Master the Art of Storytelling
Since you'll need to translate complex data into clear insights, practice telling a story with your data. Prepare examples where your analysis led to actionable business decisions, and think about how you can simplify technical jargon for non-technical stakeholders.
✨Engage with Stakeholders
Show that you can confidently engage with various teams. Think of instances where you've influenced decisions or challenged thinking based on your insights. Be ready to discuss how you approach stakeholder engagement and ensure everyone is on the same page.
✨Demonstrate Commercial Awareness
Understand the key performance metrics relevant to marketing analytics, such as ROI and CPA. Be prepared to discuss how you've measured commercial impact in previous roles and how you can apply that knowledge to help the company drive real business outcomes.
