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- Tasks: Transform complex marketing data into clear insights and support strategic decision-making.
- Company: Join one of the UK's largest healthcare providers with a strong partnership with the NHS.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and commercial value.
- Why this job: Make a real impact by optimising marketing strategies and budgets through data-driven insights.
- Qualifications: Experience in Marketing Mix Modelling, GA4, and data visualisation tools required.
One of the UK's largest healthcare providers working in partnership with the NHS, whilst also operating as a private provider of healthcare services, is looking for an experienced Marketing & Performance Analyst to join this growing organisation.
Role Overview: This is a high-impact role where you will transform complex marketing data into clear commercial insight, helping prove the value of marketing activity and supporting strategic decision-making across the business. You'll connect data across platforms such as Salesforce and GA4, build robust commercial models, and provide the marketing team with the ROI intelligence needed to optimise strategy and budget allocation.
Responsibilities Include:
- Act as the single source of truth for digital and marketing performance, turning complex data into clear commercial insight.
- Connect platforms such as Salesforce and GA4 to create a unified view of the customer journey from first interaction to referral and surgery.
- Deliver Marketing Mix Modelling (MMM) and advanced analytics to forecast revenue and optimise marketing budgets.
- Measure marketing performance against commercial outcomes such as referrals and revenue, demonstrating true ROI.
- Build automated, self-serve dashboards using tools such as Looker Studio, PowerBI or Tableau to provide real-time performance insights.
- Identify underperforming channels and growth opportunities through proactive data analysis.
- Explore and implement AI and emerging analytics tools to drive innovation and commercial value.
Candidate Experience:
- Proven experience with Marketing Mix Modelling (MMM) and statistical analysis.
- Expertise in Google Analytics 4 (GA4) and Salesforce reporting.
- Experience with data visualisation tools such as Looker Studio, PowerBI or Tableau.
- Strong ability to clean, structure and analyse complex or incomplete datasets.
- Commercial understanding of P&L, CPA and Customer Lifetime Value.
Technical Skills:
- GA4 and Google Tag Manager.
- Salesforce reporting.
- Looker Studio, PowerBI or Tableau.
- Advanced Excel or Google Sheets.
- Data blending and database knowledge (desirable).
For more information and to express your interest send your CV now!
We Are Aspire Ltd are a Disability Confident Committed employer.
Marketing Analytics & Performance Specialist. in Bolton employer: Aspire
Contact Detail:
Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics & Performance Specialist. in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GA4, Salesforce, and data visualisation tools. Be ready to discuss how you've used these in past roles to drive results.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Analytics & Performance Specialist. in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics & Performance Specialist. Highlight your experience with GA4, Salesforce, and any data visualisation tools you've used. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and specific examples to demonstrate how you've transformed data into insights that drove marketing success. This will help us see the impact you can bring to our team.
Keep It Clear and Concise: We love a well-structured application! Keep your language clear and avoid jargon unless it’s relevant. Make it easy for us to read through your application and understand your qualifications at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Aspire
✨Know Your Data Inside Out
Make sure you’re familiar with the key metrics and analytics tools mentioned in the job description, like GA4 and Salesforce. Be ready to discuss how you've used these tools in past roles to drive marketing performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed complex data into actionable insights. Think about specific instances where your analysis led to improved marketing strategies or budget allocations.
✨Demonstrate Your Technical Proficiency
Brush up on your skills with data visualisation tools like Looker Studio or PowerBI. You might be asked to explain how you would build a dashboard or present data, so having a clear understanding will set you apart.
✨Be Ready to Discuss ROI
Since this role focuses on proving the value of marketing activities, come prepared with examples of how you've measured ROI in previous positions. Highlight any Marketing Mix Modelling (MMM) experience you have to show your expertise.