At a Glance
- Tasks: Drive digital marketing across channels, optimising websites and campaigns for better leads.
- Company: Join a leading UK healthcare provider focused on patient care and innovation.
- Benefits: Competitive salary, flexible working, and opportunities to influence strategy.
- Other info: Be part of a forward-thinking team with a commitment to growth and innovation.
- Why this job: Shape customer experiences and work with cutting-edge marketing technologies.
- Qualifications: Experience in digital marketing, SEO, CRM, and analytics required.
The predicted salary is between 35000 - 40000 £ per year.
Looking for an experienced digital marketing professional to join a growing healthcare organisation as a
Digital Marketing Specialist.
This is a fantastic opportunity to join a leading UK healthcare provider with a strong national presence and a reputation for delivering high-quality, patient-focused services.
The organisation works closely with healthcare professionals, NHS partners and communities to provide trusted, accessible care.
The Opportunity
Digital Marketing Specialist, you'll take ownership of digital marketing activity across multiple channels, optimising websites, paid media, SEO, CRM and marketing automation to generate high-quality leads, improve customer experience and maximise return on investment.
Responsibilities Include
- Drive website performance through SEO, user experience improvements, analytics and conversion rate optimisation.
- Plan, deliver and optimise paid search, paid social, display and integrated digital campaigns to improve lead quality and campaign ROI.
- Develop targeted CRM and marketing automation programmes that nurture prospects, increase bookings, strengthen referrals and improve customer retention.
- Analyse customer behaviour and optimise digital journeys from first interaction through to conversion and ongoing engagement.
- Produce clear performance reporting using GA4, conversion tracking and attribution modelling, turning insight into actionable recommendations.
- Work closely with internal stakeholders, external agencies and specialist partners to deliver integrated marketing campaigns.
- Champion innovation by identifying and testing emerging digital technologies and AI tools that create commercial value.
About You
- Proven experience in a broad digital marketing role covering websites, paid media, SEO, CRM, marketing automation and analytics.
- A track record of improving lead generation, customer journeys and commercial performance through digital channels.
- Experience using CRM and marketing automation platforms to build segmented, personalised customer communications across both B2B and B2C audiences.
- Strong analytical skills with experience using GA4 , conversion tracking, campaign reporting and ROI analysis.
- The ability to translate business objectives into successful digital marketing activity while managing multiple stakeholders and agency partners.
Experience with Salesforce would be advantageous but is not essential.
- A keen interest in AI and emerging marketing technologies, with the confidence to test new approaches that improve performance.
Why Apply?
This is an opportunity to join a growing, forward-thinking healthcare organisation where digital marketing is central to commercial success.
You'll have the autonomy to influence strategy, introduce new ideas and work with modern marketing technologies while helping to shape the customer experience from first engagement through to conversion.
- We Are Aspire Ltd are a Disability Confident Committed employer
- #J-18808-Ljbffr
Digital Marketing Specialist in Bolton employer: Aspire
Aspire Leisure Centre is an exceptional employer that prioritises the growth and well-being of its team members. With a vibrant and inclusive work culture, employees enjoy comprehensive training opportunities, including support for obtaining qualifications like the Level 2 Swimming Teacher course, alongside competitive salaries and benefits such as free membership and enhanced parental pay. Join us to make a meaningful impact while having fun in a supportive environment that values teamwork and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
