At a Glance
- Tasks: Manage digital marketing strategies and optimise customer journeys for a healthcare group.
- Company: Fast-growing healthcare group with a focus on innovation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a dynamic team and work with cutting-edge AI tools.
- Why this job: Take ownership of impactful campaigns and drive real change in customer engagement.
- Qualifications: Experience in digital marketing, CRM, and analytics; Salesforce knowledge is a plus.
The predicted salary is between 32000 - 36000 £ per year.
I'm working with a fast-growing healthcare group on a newly-scoped Digital Marketing & CRM Specialist role, a genuinely full-funnel position spanning web, paid media, organic search, CRM and marketing automation across both B2B and B2C. This is a role built around connecting customer data, digital channels and integrated campaigns to drive visibility, engagement and conversion - with real ownership of how the journey is measured and optimised end-to-end.
What you'll be doing:
- Managing and improving websites, landing pages and digital journeys (SEO, CRM-O, user insight)
- Planning and optimising paid search, paid social, display and integrated campaigns
- Using CRM, segmentation and automation to deliver relevant B2B/B2C communications across nurture, re-engagement and retention
- Mapping and improving customer journeys from awareness through to conversion, with consistent attribution and reporting
- Staying close to emerging AI tools (e.g. predictive propensity modelling) and testing what actually drives commercial value
What we're looking for:
- Broad digital marketing experience across web, paid media, SEO, CRM and automation
- Working knowledge of CRM/marketing automation platforms - Salesforce experience desirable
- Strong grip on GA4, conversion tracking, attribution and ROI reporting
- Comfortable working with internal stakeholders and agencies to translate objectives into integrated activity
Hybrid working from Bolton.
Digital Marketing Manager in Bolton employer: Aspire
Aspire Leisure Centre is an exceptional employer that prioritises the growth and well-being of its team members. With a vibrant and inclusive work culture, employees enjoy comprehensive training opportunities, including support for obtaining qualifications like the Level 2 Swimming Teacher course, alongside competitive salaries and benefits such as free membership and enhanced parental pay. Join us to make a meaningful impact while having fun in a supportive environment that values teamwork and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
