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- Tasks: Lead B2B marketing campaigns to promote Greater Manchester as a business hub.
- Company: Join a dynamic team focused on positioning Manchester for global business growth.
- Benefits: Competitive salary, opportunities for travel, and a collaborative work environment.
- Why this job: Make a real impact in promoting innovation and investment in a vibrant city.
- Qualifications: Experience in B2B marketing and strong communication skills are essential.
- Other info: This is a full-time, permanent role with potential for international travel.
The predicted salary is between 28000 - 50000 £ per year.
We are recruiting for an experienced B2B Marketing Manager to position Greater Manchester as a world class destination for business growth, relocation and foreign direct investment (FDI). You will devise, deliver and evaluate marketing plans that promote the city region nationally and internationally, championing key growth sectors and driving.
Duties:
- Lead the development and execution of integrated B2B marketing campaigns that generate investment enquiries.
- Promote Greater Manchester as a hub for innovation, investment and business relocation in domestic and overseas markets.
- Build and manage partnerships with public and private sector stakeholders to ensure aligned, collaborative campaigns and collateral.
- Oversee E-CRM systems and marketing databases to deliver timely, targeted communications.
- Work closely with Finance, Design, Digital and other internal teams to keep projects on time and on budget.
- Monitor and report on campaign performance to internal and external stakeholders.
- Safeguard brand consistency across all activity, ensuring adherence to brand guidelines.
Required Skills:
- Extensive experience in marketing or communications (or equivalent capability).
- Proven success managing B2B marketing plans and multi-channel campaigns.
- Confident relationship builder comfortable with a broad stakeholder network.
- Strong communicator who delivers high quality outputs and thrives on collaboration.
- Good working knowledge of E-CRM and data driven marketing techniques.
Essential Requirements:
- Solid background in B2B marketing; experience with place marketing, inward investment, real estate or economic development is highly desirable.
- Ability to balance strategic thinking with hands-on delivery and performance measurement.
- Willingness to travel across the UK and overseas as required.
- Agile, self-motivated and able to manage multiple projects concurrently.
If this sounds like the perfect role for you then please submit your CV.
B2B Marketing Manager in Manchester employer: Aspire Recruitment
Contact Detail:
Aspire Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager in Manchester
✨Tip Number 1
Network with professionals in the B2B marketing sector, especially those who have experience in place marketing and economic development. Attend industry events or webinars to connect with potential colleagues and stakeholders who can provide insights into the role and the organisation.
✨Tip Number 2
Familiarise yourself with Greater Manchester's current marketing initiatives and campaigns. Understanding the local landscape and recent developments will help you demonstrate your knowledge and passion for promoting the region during any discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B marketing campaigns you've managed in the past. Highlight your ability to balance strategic thinking with hands-on execution, as this is crucial for the role.
✨Tip Number 4
Showcase your relationship-building skills by reaching out to current or former employees of the organisation on platforms like LinkedIn. Engaging with them can provide valuable insights and potentially give you an edge in the application process.
We think you need these skills to ace B2B Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B marketing and communications. Focus on specific achievements related to managing multi-channel campaigns and building stakeholder relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for promoting Greater Manchester as a business destination. Mention your strategic thinking abilities and hands-on experience in delivering successful marketing plans.
Highlight Relevant Skills: Emphasise your knowledge of E-CRM systems and data-driven marketing techniques. Provide examples of how you've used these skills to drive campaign performance and ensure brand consistency.
Follow Application Instructions: Ensure you submit your application through our website, including all required documents. Double-check for any specific instructions from Aspire Recruitment to avoid missing out on this opportunity.
How to prepare for a job interview at Aspire Recruitment
✨Know Your B2B Marketing Inside Out
Make sure you have a solid understanding of B2B marketing strategies, especially those related to place marketing and economic development. Be prepared to discuss your previous campaigns and how they generated investment enquiries.
✨Showcase Your Relationship-Building Skills
As a B2B Marketing Manager, you'll need to build partnerships with various stakeholders. Prepare examples of how you've successfully collaborated with public and private sector partners in the past.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with E-CRM systems and data-driven marketing techniques. Be ready to explain how you've used data to measure campaign performance and make informed decisions.
✨Prepare for Questions on Strategic Thinking
Expect questions that assess your ability to balance strategic thinking with hands-on delivery. Think of instances where you've had to manage multiple projects while ensuring alignment with overall marketing goals.
