Product Marketing Associate Director

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About Aspire

Aspire is the leading all-in-one finance operating system for growing businesses. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential. Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. We have partnered with world-class companies such as JP Morgan, Visa and Wise and helped more than 50,000 businesses using our suite of products. Aspire has been awarded Best Employer of the Year and Startup of the Year by Asia FinTech Awards, and LinkedIn’s Top Startup in Singapore. In 2024, we also made CB Insights’ Top 100 Global Fintech List two years in a row.

You will be amazed by the energy and experience of our team. Aspire is an environment to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds. Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the Fintech space!

About The Role

We’re looking for an experienced Product Marketing Manager to support Aspire’s multi-market and multi-category expansion efforts. In this role, you’ll define how Aspire shows up in new markets, how we unlock growth in existing markets and what messaging, positioning and product roadmap can create real value to our ICP. Reporting to the VP of Marketing, you’ll work closely with our GTM teams across Marketing and Partnerships to ensure the right narrative reaches the right audience. You’ll also run tight feedback loops with Product to influence what we build, and how we position it. We’re looking for someone who has led go-to-market strategies across multiple markets, including the US, without needing to be on the ground. You know how to zoom in on customer pain points and zoom out to define a clear, differentiated market position. You bring a strong mix of strategic thinking, customer knowledge, and cross-functional influence and you thrive in fast-paced environments. If this excites you, you’re exactly who we’re looking for.

Responsibilities

• Lead a small team of Product Marketers and Lifecycle Marketers to enhance the performance of new launches and increase feature adoption and customer loyalty.
• Support Go-To-Market strategy by defining the ideal customer profile, messaging, competitive analysis and product-market fit.
• Develop new product launch distribution plans, collaborating with Growth, Brand, and Partnership Marketing teams to increase product adoption and awareness.
• Support ICP definition and improvement through customer, competitor and market research.
• Define and optimise the customer journey by owning lifecycle strategy across onboarding, activation, engagement, and retention, ensuring every touchpoint drives product adoption and long-term value.
• Use insights to personalise communication by leveraging segmentation, behavioural data, and feedback loops to deliver targeted, high-impact messaging throughout the user lifecycle.
• Build and implement a clear, repeatable approach that helps Aspire launch markets, features and products at scale.
• Be a key stakeholder in product planning by advocating for features that solve meaningful customer problems and contribute to profitable growth.
• Use a mix of commercial, marketing, and research data to develop strong hypotheses and turn insights into actionable plans.
• Operate with clarity in a fast-moving environment, focusing on initiatives that drive the highest business impact.

Minimum Qualifications

• 8-10 years of total marketing working experience, with 5+ years in product marketing leadership at a high-growth B2B company (ideally Fintech).
• Proven track record of leading successful multi-market launches and international product launches.
• Based in Europe, United Kingdom or Singapore.
• Deep understanding of the fintech business account landscape, including market trends, regulatory nuances, and key customer segments.
• Strong cross-functional leadership skills; experienced in driving alignment with senior stakeholders and C-level decision makers.
• Hands-on customer research experience, with a strong track record of turning insights into actionable go-to-market plans.
• Strong strategic thinking and narrative building skills.

Preferred Qualifications

• Proficient with data tools like Tableau to turn raw data into clear, actionable insights for product marketing.
• Proficient with CRM tools like CIO and Hubspot.
• Familiarity with AI and automation tools to speed up workflows, extract insights, or enhance productivity.