At a Glance
- Tasks: Generate new business opportunities through targeted outreach and manage campaigns effectively.
- Company: Established Learning and Development Company focused on coaching and leadership.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a supportive culture.
- Why this job: Join a growing team and make a real impact in business development.
- Qualifications: Experience in sales, strong CRM skills, and excellent communication abilities.
The predicted salary is between 40000 - 45000 € per year.
Permanent position based in Cranfield with a salary of £40k-£45k DOE.
Do you have experience in B2B service sales? Are you an experienced objection handler and solution finder? Are you familiar with the full sales cycle?
Our client is an established Learning and Development Company, covering coaching, mentoring, leadership, and management development programmes. They are looking for a Business Development and Growth Executive to work directly with the Director responsible for business growth to generate new business opportunities by executing targeted outreach, managing campaigns, and ensuring structured follow-up of all leads and interactions.
This is a commercial, execution-focused role, responsible for turning marketing activity, relationships, and outreach into qualified meetings and pipeline.
Key Responsibilities- Lead Generation & Outreach Execution
- Build and manage high-quality prospect lists using LinkedIn and Sales Navigator.
- Execute targeted outreach campaigns (connection requests, messaging, follow-ups).
- Convert activity into meetings and opportunities with prospective clients.
- Confidently manage and challenge senior stakeholders to ensure actions are completed and opportunities progress.
- Campaign Execution & Pipeline Development
- Support the delivery of sector-focused campaigns (e.g. Learning & Development, Housing, Leadership).
- Track all campaign activity, responses, and next steps.
- Ensure no leads or opportunities are lost or untracked.
- Maintain momentum across all active campaigns.
- Organise and deliver targeted marketing projects (e.g. webinar creation, delivery and follow-up, podcasts, industry events).
- CRM Ownership (HubSpot / other)
- Own and maintain accurate CRM data (contacts, opportunities, stages, next actions).
- Manage pipeline visibility and progression.
- Ensure all activity is captured with minimal duplication (email/calendar integration).
- Continuously improve how the CRM supports business development.
- Follow-Up & Conversion Discipline
- Take ownership of all follow-up activity from webinars and events, outreach campaigns, meetings, and introductions.
- Ensure timely, structured, and commercially focused follow-ups.
- Drive conversations towards meetings and next-stage opportunities.
- Essential
- Experience in business development, sales support, marketing operations, or similar.
- Strong commercial awareness — understands what makes a good lead and how opportunities progress.
- Strong experience using CRM systems (HubSpot, Salesforce or equivalent) and IT systems (MS products - agile and fully capable to work in Word, Excel and PowerPoint).
- Strong project management capability to plan, coordinate, and deliver multiple concurrent commercial activities.
- Highly organised with the ability to manage multiple workstreams effectively.
- Confident written and verbal communication skills.
- Desirable
- Experience in professional services, consultancy, or B2B environments.
- Capability to produce engaging content for PowerPoint in line with company branding.
- Experience supporting or executing marketing campaigns.
- Exposure to pipeline reporting and performance tracking.
- Canva and SAP experience an advantage.
Business Development & Growth Executive in Cranfield employer: Aspire Personnel Ltd
As a leading Learning and Development Company based in Cranfield, we pride ourselves on fostering a dynamic work culture that prioritises employee growth and collaboration. Our commitment to professional development is reflected in our tailored training programmes and supportive environment, ensuring that every team member has the opportunity to thrive and make a meaningful impact in their role. Join us to be part of a forward-thinking team that values innovation and encourages creative solutions in the B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development & Growth Executive in Cranfield
✨Tip Number 1
Get your LinkedIn game on point! Make sure your profile is polished and showcases your experience in B2B sales. Connect with industry professionals and engage with their content to build relationships before you even apply.
✨Tip Number 2
Don’t just wait for job openings to pop up! Reach out directly to companies you’re interested in, like us at StudySmarter. A friendly message expressing your interest can go a long way in getting noticed.
✨Tip Number 3
Follow up like a pro! After any interaction, whether it’s a meeting or an event, send a quick thank-you note or a follow-up email. This shows your enthusiasm and keeps you top of mind for potential opportunities.
✨Tip Number 4
Leverage your network! Ask for introductions to decision-makers in companies you admire. A warm introduction can significantly increase your chances of landing that dream role, so don’t be shy about reaching out to your contacts.
We think you need these skills to ace Business Development & Growth Executive in Cranfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development & Growth Executive role. Highlight your experience in B2B sales and any specific achievements that demonstrate your ability to handle objections and find solutions.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your understanding of the full sales cycle and how your skills align with our needs at StudySmarter.
Showcase Your CRM Skills:Since we value strong CRM management, be sure to mention your experience with systems like HubSpot or Salesforce. Give examples of how you've used these tools to track leads and manage pipelines effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Aspire Personnel Ltd
✨Know Your Sales Cycle
Make sure you understand the full sales cycle inside out. Be ready to discuss your experience with lead generation, outreach, and conversion strategies. Prepare specific examples of how you've successfully navigated each stage in previous roles.
✨Master the Art of Objection Handling
Since this role requires strong objection handling skills, think about common objections you've faced in the past. Prepare responses that showcase your problem-solving abilities and how you turned challenges into opportunities.
✨Showcase Your CRM Savvy
Familiarise yourself with HubSpot or any CRM system you've used before. Be prepared to discuss how you've maintained accurate data, tracked leads, and improved processes. Highlight any specific metrics or successes that came from your CRM management.
✨Engage with Relevant Campaigns
Research the types of campaigns the company runs, especially in Learning & Development. Think of ideas for potential campaigns you could contribute to and be ready to discuss how you would maintain momentum and track progress effectively.
