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For Companies At a Glance
- Tasks: Generate new business opportunities through targeted outreach and manage campaigns effectively.
- Company: Established Learning and Development Company focused on coaching and leadership.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a supportive culture.
- Why this job: Join a growing team and make a real impact in business development.
- Qualifications: Experience in sales, strong CRM skills, and excellent communication abilities.
Do you have experience of sales of a service B2B? Are you an experienced objection handler and solution finder? Are you experienced in working through the full sales cycle? Our client is an established Learning and Development Company, covering coaching, mentoring, leadership and management development programmes. Through continued growth, they are looking for a Business Development and Growth Executive.
Role Purpose
To work directly with the Director responsible for business growth to generate new business opportunities, by executing targeted outreach, managing campaigns, and ensuring structured follow-up of all leads and interactions. This is a commercial, execution-focused role, responsible for turning marketing activity, relationships, and outreach into qualified meetings and pipeline.
Key Responsibilities
- Lead Generation & Outreach Execution
- Build and manage high-quality prospect lists using LinkedIn and Sales Navigator
- Execute targeted outreach campaigns (connection requests, messaging, follow-ups)
- Convert activity into meetings and opportunities with prospective clients
- Confident in managing and challenging senior stakeholders to ensure actions are completed and opportunities progress
- Support the delivery of sector-focused campaigns (e.g. Learning & Development, Housing, Leadership)
- Track all campaign activity, responses, and next steps
- Ensure no leads or opportunities are lost or untracked
- Maintain momentum across all active campaigns
- Organise and deliver targeted marketing projects (e.g. webinar creation, delivery and follow-up, podcasts, industry events)
- Own and maintain accurate CRM data (contacts, opportunities, stages, next actions)
- Manage pipeline visibility and progression
- Ensure all activity is captured with minimal duplication (email/calendar integration)
- Continuously improve how the CRM supports business development
- Take ownership of all follow-up activity from:
- Webinars and events
- Outreach campaigns
- Meetings and introductions
Skills & Experience Required
Essential
- Experience in business development, sales support, marketing operations, or similar
- Strong commercial awareness – understands what makes a good lead and how opportunities progress
- Strong experience using CRM systems (HubSpot, Salesforce or equivalent) and IT systems (MS products - agile and fully capable to work in Word, Excel and PowerPoint content, generating clear data and copy for internal business use, with minimal support)
- Strong project management capability to plan, coordinate, and deliver multiple concurrent commercial activities
- LinkedIn and Sales Navigator for lead generation
- Highly organised with the ability to manage multiple workstreams effectively
- Confident written and verbal communication skills
Desirable
- Experience in professional services, consultancy, or B2B environments
- Capability to produce engaging content for PowerPoint (effective visuals and narrative) in line with company branding
- Experience supporting or executing marketing campaigns
- Exposure to pipeline reporting and performance tracking
- Canva and SAP experience an advantage
Business Development and Growth Executive in Cranfield employer: Aspire Personnel Ltd
Contact Detail:
Aspire Personnel Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development and Growth Executive in Cranfield
✨Tip Number 1
Get your LinkedIn game on point! We should be using it to build a solid network and connect with potential clients. Don’t just send connection requests; personalise them to stand out!
✨Tip Number 2
Follow up like a pro! After any interaction, whether it’s a webinar or a casual chat, make sure we’re reaching out promptly. A structured follow-up can turn a casual conversation into a solid opportunity.
✨Tip Number 3
Keep track of everything! Use a CRM system to manage leads and interactions. We need to ensure no opportunities slip through the cracks, so let’s keep our data organised and up-to-date.
✨Tip Number 4
Showcase your skills! When reaching out, highlight your experience in handling objections and finding solutions. We want to demonstrate that we can navigate the full sales cycle with confidence.
We think you need these skills to ace Business Development and Growth Executive in Cranfield
Some tips for your application 🫡
Show Off Your Sales Skills: Make sure to highlight your experience in B2B sales and your ability to handle objections. We want to see how you've navigated the full sales cycle, so share specific examples that demonstrate your skills.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your achievements and how they relate to the role.
Tailor Your Application: Don’t just send a generic application! We love when candidates take the time to tailor their CV and cover letter to our job description. Mention specific campaigns or projects that align with what we do at StudySmarter.
Follow Up Like a Pro: After you submit your application, don’t hesitate to follow up! A quick email to check in shows your enthusiasm for the role. We’re all about keeping the conversation going, so let’s chat!
How to prepare for a job interview at Aspire Personnel Ltd
✨Know Your Sales Cycle
Make sure you understand the full sales cycle inside out. Be ready to discuss your experience with lead generation, outreach, and how you've successfully converted leads into meetings. This will show that you can hit the ground running in this role.
✨Master Objection Handling
Prepare examples of how you've effectively handled objections in past sales situations. Think about specific challenges you faced and how you turned them into opportunities. This will demonstrate your problem-solving skills and confidence in dealing with senior stakeholders.
✨Showcase Your CRM Savvy
Familiarise yourself with HubSpot or any other CRM systems mentioned in the job description. Be ready to discuss how you've used these tools to manage pipelines and track campaign activity. Highlighting your organisational skills will be key here!
✨Engage with Relevant Content
Research the company’s focus areas like Learning & Development and leadership programmes. Prepare to discuss how you can contribute to their campaigns and projects. Showing genuine interest in their work will set you apart from other candidates.