My client is looking for an experienced Digital Marketing Manager to join their busy and growing agency initially on a 12 month Maternity leave contract. However there is a strong possibility that the role could be made permanent after this time (although no guarantees).
The successful candidate will
Have min 3 years Digital Marketing experience – hands on and not just Project Management
Have the confidence and ability to deal with clients directly, over the phone, email and also face to face. They conduct 1/4 face to face reviews with all clients so you must be comfortable with this
Have very strong written/grammar and content experience
Have a keen eye on ROI for clients, ensuring that the marketing campaigns they run are providing value for money but more importantly producing reports. This is quite an analytical part of the role
Drive and have your own transport – please dont apply if you dont have transport
You will be responsible for the completion of a range of marketing activities, whilst also providing a proactive day to day account management service to a select number of high profile clients.
The principal activitiesthey carry out include; social media, email marketing, search engine optimisation, article writing, PPC (pay per click) campaigns and WordPress web development.
Duties and Responsibilities:Account management –
Maintaining and enhancing relationships with existing clients
Taking briefs and creating proposals/marketing plans
Communicating with clients, keeping them up to date on the progress of their tasks and results of completed campaigns
Effective delivery of day-to-day projects/campaigns
Ensure projects are managed effectively and completed on time, within budget and in line with strategies outlined in proposals/retainer agreements
Work closely with members of theMarketing team to create work of a suitably high standard
Quality control, and proofing copy and project outputs
Measuring and reporting on the performance of digital marketing campaigns
To identify and leverage all additional revenue opportunities within existing client base
Create and maintain strong working relationships with colleagues to ensure a happy and enjoyable office environment
Supporting new business activities such as client pitches, networking meetings etc
Digital marketing activities –
Planning and executing SEO activities
Keyword research and competitor analysis reports
Creating and maintaining various paid online advertising campaigns across various platforms (Google, Bing, Facebook, Instagram etc)
Develop content marketing plans
Social media strategy and implementation
Email campaign creation and management
Creating engaging internet friendly content, which could include social media posts, keyword optimised articles, static web pages
Knowledge and Experience:
Min 3years experience in an agency environment or within an in-house marketing role is essential
You should have knowledge and experience of social media optimisation
A strong understanding and experience of carrying out on-page and off-page SEM (search engine marketing) activities
Able to create search engine optimised articles, page content and blog posts
Able to create, maintain and optimise PPC (pay per click) campaigns. Ideally have a Google AdWords certification
Experience with e-commerce sites (preferable)
Experience of managing CRM systems such as Hubspot (preferable)
You must have high attention to detail
You must be proactive and a multi-tasker
You must be a self-starter, able to work without supervision
You must have strong written and verbal communication skills and willing to conduct and contribute to meetings with clients
You'll be familiar with Google Analytics and ideally knowledgeable of Google Search Console and/or data studio
Have a creative mindset and a flexible approach
Working in a small team, the breadth of the role will give you the opportunity to learn and develop your management and digital marketing skills and experience
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