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For Companies At a Glance
- Tasks: Lead marketing strategy and drive business growth in a dynamic environment.
- Company: Globally recognised market analysis provider with a focus on innovation.
- Benefits: Competitive salary, annual bonus, hybrid working, and generous holiday allowance.
- Why this job: Join a senior leadership team and make a real impact on global strategy.
- Qualifications: Proven experience in senior marketing roles and strong commercial awareness.
- Other info: Collaborative culture with opportunities for professional development.
The predicted salary is between 50000 - 65000 £ per year.
Location: Sheffield
Salary: Competitive + Bonus
Industry: Market Intelligence / Data / Information Services
Our client, a well-established and globally recognised provider of market analysis, is seeking an experienced and commercially focused Head of Marketing & Commercial Strategy to support the next phase of business growth. They specialise in delivering trusted data, analysis, and forecasting used by organisations worldwide to inform strategic decision making, purchasing, and commercial planning. This is a senior leadership opportunity for a strategic yet hands-on marketing professional who can align marketing, sales, and customer service functions to drive demand, strengthen brand presence, and enhance customer engagement. The successful candidate will play a key role within the senior management team, contributing to wider business strategy while leading and developing a high performing commercial function.
Key Responsibilities
- Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service
- Generate demand and drive new business growth across international markets
- Strengthen brand positioning through targeted marketing initiatives
- Oversee marketing campaigns, communications, and digital activity including website strategy, SEO, GEO/AEO, content marketing, and lead generation
- Support subscription renewals through engagement strategies and value-driven communication
- Ensure a consistent and high-quality customer experience across all commercial touchpoints
- Analyse market trends and customer needs to identify growth opportunities
- Work closely with senior leadership to support wider business objectives
- Encourage collaboration across teams and departments
- Lead, manage, and develop the marketing function
Key Skills & Experience
- Proven experience in a senior marketing or commercial leadership role
- Strong commercial awareness with the ability to translate strategy into results
- Experience managing and developing teams
- Track record in demand generation, brand development, and customer engagement
- Strong understanding of digital marketing including SEO, paid search, paid social, content, and emerging AI-driven search (GEO/AEO)
- Excellent communication and stakeholder management skills
- Highly organised with the ability to manage multiple priorities
- Collaborative approach with strong cross-functional working capability
- Experience within B2B services, data, publishing, research, or information services is advantageous but not essential.
Package & Benefits
- Competitive salary
- Annual bonus scheme
- 25 days holiday + bank holidays
- Additional birthday day off
- Pension scheme
- Private health insurance
- Death in service benefit
- Employee assistance programme
- Hybrid working (up to 6 days per month from home)
To Contact Direct: Daniel Barnett, Senior Executive Consultant
Head of Marketing & Commercial Strategy employer: Aspion
Contact Detail:
Aspion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Commercial Strategy
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their market position and recent developments. We want you to walk in there with confidence, ready to show how you can contribute to their growth!
✨Tip Number 3
Practice your pitch! You need to be able to clearly articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror until you feel like a marketing superstar.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of Marketing & Commercial Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing & Commercial Strategy role. Highlight your experience in aligning marketing, sales, and customer service functions, as well as any relevant achievements in demand generation and brand development.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven business growth and enhanced customer engagement in previous roles. Don't forget to show your passion for the industry!
Showcase Your Digital Savvy: Since digital marketing is key for this role, make sure to highlight your expertise in SEO, content marketing, and any experience with AI-driven search strategies. We want to see how you can leverage these skills to strengthen our brand presence.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Aspion
✨Know Your Market Inside Out
Before the interview, dive deep into the market intelligence industry. Understand current trends, key players, and challenges. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their needs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and implemented successful marketing strategies in previous roles. Highlight your ability to align marketing, sales, and customer service functions to drive demand and enhance customer engagement.
✨Demonstrate Leadership Skills
As a senior role, they’ll be looking for strong leadership qualities. Be ready to share experiences where you’ve led teams, managed cross-functional projects, or developed high-performing marketing functions. Emphasise your collaborative approach and how you encourage teamwork.
✨Prepare for Digital Marketing Questions
Given the focus on digital marketing, brush up on your knowledge of SEO, content marketing, and emerging trends like AI-driven search. Be prepared to discuss how you’ve used these tools to strengthen brand positioning and generate demand in past roles.