At a Glance
- Tasks: Lead marketing strategies and coordinate exciting campaigns for luxury collections.
- Company: Join Aspinal of London, a prestigious brand with a focus on quality and innovation.
- Benefits: Enjoy a competitive salary, generous staff discounts, and ongoing professional development.
- Other info: Hybrid working model with opportunities for career growth and creative input.
- Why this job: Shape the future of luxury marketing while working in a dynamic and inspiring environment.
- Qualifications: Experience in marketing, especially in luxury or fashion, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Senior Marketing Manager
Aspinal of London are seeking an experienced Senior Marketing Manager to join our growing team in London.
In this role, you will work closely with the Head of PR and Marketing to lead the planning, coordination and delivery of key marketing and communications activity across the business.
This role will play a key role in shaping and delivering the annual marketing calendar, supporting the planning and execution of major collection launches and driving the coordination of strategic marketing initiatives across both internal teams and external brand partners.
This role will report directly to the Head of PR and Marketing and work with several internal departments including but not limited to Marketing & Communications, Brand & Creative, Graphics, Merchandising, Retail, Warehouse and Head Office Finance as well as with external media partners and agencies.
This role will offer Hybrid working opportunities but you must be able to attend the office at least 3 days per week in Royal Exchange.
- Role Responsibilities
- Assist in leading and managing the annual marketing calendar, ensuring regular upkeep with upcoming launches, key dates and marketing activity across the business.
Proactively coordinate with cross-functional teams to ensure alignment and timely delivery of marketing initiatives.
- Work closely with the Head of PR and Marketing to develop campaign strategies with media partners and agencies, including briefing, coordinating campaign activity and analysing campaign performance through detailed post-campaign reporting.
Ensure professional and seamless communication with all partners and stakeholders.
- Own the coordination and development of seasonal and campaign marketing toolkits and presentations, creating bespoke versions for internal teams and external partners where required.
- Support with the execution of VIP and influencer activity, both directly through the brand network and via external agencies.
- Drive the ideation and delivery of retail marketing initiatives during key commercial periods, working closely with Retail and Merchandising teams to maximise footfall and in-store sales performance.
- Take a leading role in the planning and delivery of brand events, from booking and managing suppliers to preparing gifting packs and coordinating guest experience.
Ensure seamless execution of all industry and customer-facing activations.
- Support the management and tracking of project budgets, including events and key campaigns, ensuring activity is delivered within budget and supporting efficient invoice processing and financial tracking.
- Prepare and present regular marketing performance reports for the senior leadership team and wider business, providing insights and recommendations where appropriate.
- Actively monitor industry trends, competitor activity and emerging opportunities, conducting research to support the development and evolution of the brand’s marketing strategy.
This role may be required to, on occasion, work out of hours for brand events or activations.
Skills & Experience Requirements
- Bachelor’s degree in Marketing, Communications or a related field
- Proven experience within a marketing role, ideally at Executive level or above, within the luxury or fashion industry
- Excellent organisational, efficiency and time management skills
- The ability to work in a fast-paced and agile environment with tight deadlines
- A confident communicator with excellent communication skills and attention to detail
- A team player with experience working in dynamic work environments
- The ability to manage multiple projects and deadlines simultaneously
- The ability to build and nurture relationships with key stakeholders and partners both internally and externally
- A self-starter with demonstrated ability to take initiative and drive projects independently
- Eagerness to learn and ambition to grow within the role and business
- The ability to create impactful and professional presentations
- Proficient across Microsoft and Adobe software, including Word, Excel, Power Point
- Knowledge of the global luxury market (particularly UK & US) and an understanding of consumer behaviour
- An interest in and awareness of macro and micro industry trends
- A strategic and creative thinker, with the ability to generate new ideas
Benefits
- A competitive salary
- Comprehensive training and ongoing development
- Generous staff discount on our beautifully crafted collections
- A supportive, inspiring work culture that invests in your growth
Please note
The responsibilities outlined above are intended to provide a general overview of the role.
The duties and responsibilities of this position may evolve over time and may be adjusted in line with the needs of the business.
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Senior Marketing Manager in London employer: Aspinal of London
Aspinal of London is an exceptional employer that values creativity and craftsmanship, offering a dynamic work environment in the picturesque setting of West Sussex. With a strong emphasis on collaboration and leadership, employees are encouraged to grow their skills while working closely with industry leaders. The company fosters a culture of innovation and quality, making it a rewarding place for those passionate about luxury design.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspinal of London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspinal of London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspinal of London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspinal of London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspinal of London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspinal of London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspinal of London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspinal of London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspinal of London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspinal of London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
