At a Glance
- Tasks: Lead marketing strategies and campaigns to engage communities and promote services.
- Company: Join ANGUSalive, a vibrant charitable trust at the heart of Angus.
- Benefits: Flexible working arrangements, competitive salary, and a supportive team environment.
- Other info: Opportunity for career growth and influence within a diverse organisation.
- Why this job: Make a real impact in your community while leading a talented marketing team.
- Qualifications: Proven marketing experience and strong leadership skills required.
ANGUSalive is a vibrant and ambitious charitable trust delivering culture, sport, leisure and community services across Angus. Through a diverse portfolio of venues, programmes and services, we connect people with opportunities to be active, creative, inspired and engaged within their communities. We are now seeking a Marketing & Communications Lead to shape and deliver marketing activity across the organisation, helping to grow audiences, strengthen engagement and support commercial success. This is an exciting opportunity to join a highly regarded organisation at a time of continued development, leading a talented team and influencing how ANGUSalive promotes its services, connects with customers and tells its story.
The Role
Reporting to the Business Management & Development Team Leader, the Marketing & Communications Lead will be responsible for developing and delivering marketing and communications strategies that support organisational priorities, increase participation and enhance brand awareness across ANGUSalive's wide-ranging services. Leading a team of Marketing & Communications Coordinators and a Graphic & Digital Designer, you will ensure marketing activity is customer-focused, innovative and impactful. Working closely with colleagues across the organisation, you will coordinate campaigns, oversee digital channels and support the promotion of services that make a real difference to communities across Angus. This is a broad and varied leadership role, combining strategic planning with hands-on delivery and team development.
Key responsibilities include:
- Developing and delivering organisation-wide marketing and communications strategies and annual plans
- Leading multi-channel marketing campaigns across a diverse range of services and audiences
- Driving audience engagement through digital platforms, website development and social media activity
- Supporting income generation through effective marketing activity, sponsorship opportunities and commercial awareness
- Managing media relations and ensuring effective internal and external communications
- Leading, motivating and developing a collaborative marketing team
- Using customer insight, performance data and market trends to inform future activity and continuous improvement
- Working closely with internal stakeholders, external partners and specialist agencies to maximise impact
The Candidate
We are seeking an experienced marketing professional who can combine strategic thinking with strong organisational and people leadership skills. You may come from the public, private or third sector and will bring experience of leading successful marketing activity within a customer-focused environment. You will demonstrate:
- Experience of leading and developing teams
- Strong marketing experience, including campaign planning and delivery
- Knowledge of digital marketing, website management and social media platforms
- Excellent stakeholder management and relationship-building skills
- Strong organisational skills with the ability to manage competing priorities
- Commercial awareness and an understanding of how marketing can support organisational growth and sustainability
- Excellent written and verbal communication skills
- A proactive, collaborative and solutions-focused approach
Experience within leisure, culture, tourism, hospitality or visitor-focused organisations would be advantageous but is not essential.
Why Join ANGUSalive?
This is an opportunity to make a meaningful impact within an organisation that sits at the heart of communities across Angus. You’ll join a supportive and collaborative team environment with flexible working arrangements, including flexi-time and consideration of alternative working patterns. The successful candidate will be expected to maintain a visible presence with colleagues and services across Angus, particularly in the early stages of appointment, with flexibility in how working arrangements are structured. The role offers the opportunity to influence organisational success, lead a talented team and shape the future direction of marketing across a unique and diverse organisation.
For a confidential discussion, please contact Catriona Mackie or Lauryn Pringle at Aspen People. To apply, please submit your CV and cover letter as one document. Closing date: Monday 6th of July.
Marketing and Communications Lead in Forfar employer: Aspen People
ANGUSalive is an exceptional employer that offers a vibrant and supportive work culture, where you can make a meaningful impact in the community. With flexible working arrangements and a focus on employee development, this role as Marketing and Communications Lead provides the opportunity to lead a talented team and shape innovative marketing strategies that enhance engagement and promote cultural and leisure services across Angus. Join us to be part of a collaborative environment that values creativity and community connection.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Lead in Forfar
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aspen People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aspen People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aspen People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aspen People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Lead in Forfar
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aspen People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aspen People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aspen People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aspen People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aspen People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aspen People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
