At a Glance
- Tasks: Manage talent and creator partnerships for ASOS campaigns and social content.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy 25 days annual leave, private medical care, and flexible benefits.
- Other info: Dynamic role with opportunities for personal growth and creative expression.
- Why this job: Be at the forefront of fashion and culture, connecting creators with impactful moments.
- Qualifications: Experience in talent management or social media, with a passion for fashion and culture.
The predicted salary is between 40000 - 50000 £ per year.
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
The Talent Manager is responsible for managing the delivery of talent and creator activity across ASOS campaigns, always-on content, Brand Heat moments, VIP, gifting and social-first activations. This role sits between strategy and execution, turning the Talent Lead’s direction into clear plans, strong relationships and high-quality delivery. It ensures talent activity is culturally relevant, commercially connected, operationally smooth and aligned to ASOS’s role as The Stylist.
Why this role matters
ASOS needs talent activity that feels intentional, distinctive and platform-native, not disconnected or purely transactional. The Talent Manager helps ensure the right people are connected to the right moments, with the right brief, product, usage, channel plan and follow-through. This is a hands-on role for someone who understands creators, fashion, social platforms and cultural relevance, while also being highly organised, commercially aware and confident managing multiple workstreams at pace.
What you will be responsible for
- Talent and Creator Delivery
- Manage the delivery of talent and creator partnerships across assigned workstreams, including campaigns, always-on social, Brand Heat, VIP, gifting, collaborations and cultural moments.
- Translate the Talent strategy into clear execution plans, timelines, briefs, deliverables and stakeholder actions.
- Support talent sourcing, shortlisting, outreach, onboarding, negotiation, scheduling, approvals and campaign fulfilment.
- Ensure all activity feels authentic, social-first and aligned to ASOS’s brand direction, audience and creative standards.
- Relationship Management
- Build and maintain strong relationships with creators, influencers, stylists, agents, VIPs, industry contacts and agency partners.
- Represent ASOS externally with professionalism, cultural awareness and strong brand judgement.
- Support long-term relationship building so talent activity compounds over time and strengthens advocacy for ASOS.
- Identify emerging creators, tastemakers and cultural voices who can help ASOS show up in the right conversations.
- Campaign, Social and Brand Heat Integration
- Partner with Brand Marketing, Social, Editorial, PR, Creative, Media and Commercial teams to integrate talent into campaign and content plans.
- Support the development of platform-first talent ideas that can drive reach, engagement, saveability, shareability and talkability.
- Manage talent requirements across shoots, launches, events, reactive moments, product stories and social-first activations.
- Ensure talent content is delivered on time, to brief and with the right usage, disclosure and approval process in place.
- Operations, Governance and Budget Support
- Manage the operational detail of talent activity, including briefs, contracts, POs, invoices, usage, product requests, logistics and trackers.
- Maintain accurate talent databases, campaign documents, reporting trackers and status updates.
- Support budget management across talent fees, gifting, agency costs, production support and amplification requirements.
- Escalate risks, blockers and opportunities early, ensuring the wider team has visibility of decisions and dependencies.
- Reporting, Insight and Optimisation
- Track and report on talent performance across reach, engagement, content delivery, earned visibility, campaign support and brand relevance.
- Use performance data, social listening and cultural insight to identify what is working and where activity should be optimised.
- Share learnings with Talent, Brand, Social, PR and Media teams to improve future briefs, talent selection and activation planning.
- Monitor competitor activity, platform trends and creator behaviour to keep ASOS close to culture.
Qualifications
Who we’re looking for:
- Experience in talent, creator, influencer, social, PR, partnerships, casting or brand marketing roles, ideally within fashion, lifestyle, retail, media or culture-led brands.
- Strong understanding of Instagram, TikTok, YouTube, creator communities and social-first content formats.
- Culturally connected, with a strong instinct for fashion, entertainment, internet culture and what makes talent activity feel relevant.
- Highly organised and comfortable managing multiple projects, timelines, budgets and stakeholders in a fast-paced environment.
- Strong communication and relationship-building skills, with confidence working with talent, agents, agencies and internal teams.
- Able to balance creative judgement with operational discipline and commercial accountability.
- Proactive, collaborative and calm under pressure, with strong attention to detail.
Additional Information
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Talent Manager (Creators & Influencers) employer: ASOS
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every employee is encouraged to be their authentic self. As a Talent Manager, you'll benefit from a supportive environment that prioritises personal growth, offering tailored learning opportunities and flexible benefits, all while working in the heart of a dynamic fashion retail landscape. Join us to connect with influential creators and make a meaningful impact in a company that values innovation and cultural relevance.
StudySmarter Expert Advice🤫
We think this is how you could land Talent Manager (Creators & Influencers)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ASOS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ASOS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ASOS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ASOS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Talent Manager (Creators & Influencers)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ASOS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ASOS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ASOS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ASOS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ASOS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ASOS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
