At a Glance
- Tasks: Lead influencer marketing campaigns and develop strategic relationships with talent.
- Company: Join ASOS, a vibrant brand at the heart of youth culture.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days annual leave.
- Other info: Opportunity for personal growth in a fast-paced, creative environment.
- Why this job: Be part of a dynamic team driving cultural relevance in fashion.
- Qualifications: Experience in influencer marketing and strong media relationships required.
The predicted salary is between 36000 - 60000 £ per year.
At ASOS, our 3,000+ ASOSers are immersed in creative worlds, live on their mobiles, and have a truly entrepreneurial attitude. We\'re not trying to mimic or profit from youth culture - we are part of that youth culture. There\'s nothing that excites us more than finding talent, fuelling it, and then letting it fly.
We\'re on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isn’t something we just do. It’s at the very centre of all our marketing activity and our product design. We\'re a highly ambitious, energetic, and results-driven team with a very clear goal.
Job Description
As the Talent and Influencer Marketing Lead, you will live and breathe influencer marketing, always being ahead of the curve, with a sharp eye for trends and a bold, creative mindset that pushes boundaries.
You know how to turn traditional programming on its head, bringing fresh energy and innovation to everything you touch. Your experience in consumer-facing campaigns means you instinctively know how to spark genuine connections between ASOS and its audience.
Responsibilities
- Lead and develop a team of influencer/talent reps, managing a scalable roster across retained and campaign activity.
- Oversee end-to-end execution of influencer and talent campaigns, including creative briefing, contracting, activation, and reporting.
- Build and maintain strategic relationships with influencers, agencies, and media partners to drive brand impact.
- Own paid social strategy across platforms (Instagram, TikTok, YouTube, Snapchat, Meta), optimising for reach, engagement, and conversion.
- Collaborate with internal teams and media agencies to deliver integrated, high-performing campaigns aligned to commercial goals.
- Monitor emerging platforms and talent to identify new opportunities and keep ASOS culturally relevant.
- Manage budgets, targets, and supplier relationships to support an agile and effective operating model.
- Partner with insights and performance teams to track campaign effectiveness and translate data into actionable improvements.
- Champion inclusive, long-term partnerships with diverse talent that reflect ASOS’ brand values.
- Represent influencer/talent marketing at a senior level, including crisis management and international travel as required.
- Support our culture by championing Diversity, Equity & Inclusion strategies.
Qualifications
You’re an experienced Talent and Influencer Marketing specialist with a background in fashion or retail, and you bring trusted agency relationships to the table. Fast-paced environments don’t faze you, you thrive when juggling multiple workstreams and can confidently navigate ambiguity with agility and focus.
- You’ve worked brand-side or agency-side on global accounts, bringing deep experience in managing complex, high-impact campaigns.
- You have strong media relationships and trusted agency connections within the fashion industry.
- You understand how to build brands on social, with hands-on experience developing influencer strategies and evolving operating models.
- You’re confident managing VIP talent and navigating agency partnerships with ease and professionalism.
- You bring energy, curiosity, and a proactive mindset to everything you do.
- You’re not afraid to take smart risks, knowing how to weigh opportunities and learn from the outcomes.
- You know how to connect the dots between paid and earned media to maximise impact and brand storytelling.
- You’re passionate about driving cultural relevance and making ASOS the most talked-about brand in fashion.
Additional Information
We offer a range of benefits, including:
- Employee discount
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Talent And Influencer Marketing Lead in City of London employer: ASOS
At ASOS, we pride ourselves on being a vibrant and innovative employer that thrives on creativity and entrepreneurial spirit. Our inclusive work culture fosters collaboration and personal growth, offering employees unique opportunities to lead impactful campaigns in the heart of youth culture. With competitive benefits like employee discounts, flexible working arrangements, and a commitment to diversity, ASOS is the ideal place for those looking to make a meaningful mark in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Talent And Influencer Marketing Lead in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ASOS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ASOS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ASOS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ASOS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Talent And Influencer Marketing Lead in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ASOS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ASOS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ASOS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ASOS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ASOS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ASOS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
