Senior Social Executive

b Overview /b p As Senior Social Executive, you shape ASOS’s social and editorial voice across key platforms to build brand authority and audience engagement. You will craft platform-native, editorial content that aligns with brand strategy, leveraging performance insights to refine formats and captions. Collaborating with Editorial and Community teams, you’ll ensure a consistent, fashion-forward voice that resonates with a 20-something audience. This role offers influence over content strategy and real-time cultural moments, contributing to ASOS’s transformation into a premier fashion destination. /p b Pay / Benefits /b ul li employee discount /li li employee sample sales /li li 25 days paid annual leave /li li private medical care /li li Fixed Annual Payment /li li personalised learning opportunities /li /ul b Responsibilities /b ul li Interpret briefs and develop detailed content plans across social channels /li li Contribute original ideas for social and editorial planning with a focus on social-first storytelling and fashion trends /li li Ensure content is platform-native, on-brand, and aligned with tone of voice guidelines /li li Support delivery of social activity for brand campaigns by briefing creatives, agencies, and talent /li li Develop franchises and recurring content formats to build audience recognition and brand equity /li li Manage day-to-day curation, publishing, scheduling and tagging across channels /li li Write and edit captions, scripts, and copy with consistent tone and personality /li li Collaborate with Community Manager to ensure coherent brand storytelling across channels /li li Maintain content calendar with the wider Social and Editorial team /li li Monitor performance metrics and feed learnings into planning for continuous improvement /li li Translate data into actionable improvements with the Social Optimisation Manager /li li Stay ahead of platform updates and cultural moments with proactive insights /li li Coordinate with Paid Social to implement boosting strategies and monitor performance /li li Collaborate with Marketing, Creative, Talent, Paid Media, and PR for integrated delivery /li li Build strong cross-functional relationships to champion Social and Editorial functions /li /ul b Key requirements /b ul li Experience in social, editorial, or content roles in fashion, media, or fast-paced brand enviroment /li li Strong understanding of Instagram, TikTok, YouTube, Pinterest and Substack /li li Creative self-starter with passion for social-first content and editorial storytelling /li li Genuine fashion and cultural knowledge; up-to-date with style, music, and youth culture /li li Highly organized with ability to manage multiple editorial projects and deadlines /li li Strong editorial sensibility and brand storytelling ability /li li Confident writer capable of versatile tone across formats /li li Data-savvy with ability to use performance insights to inform output /li li Collaborative with excellent communication and idea-sharing /li li Strong point of view on ASOS’s place in culture and relevance to next-gen fashion /li li Proactive, adaptable, and comfortable in a fast-paced editorial enviroment /li /ul ul li collaborative /li li excellent communication /li li proactive /li li platform-native content /li li caption and script writing /li li tone of voice alignment /li /ul