At a Glance
- Tasks: Lead ASOS's SEO strategy, optimise content, and drive organic traffic growth.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave.
- Other info: Collaborative office culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on ASOS's visibility and connect with millions of fashion lovers.
- Qualifications: Proven SEO experience, strong analytical skills, and excellent communication abilities.
The predicted salary is between 60000 - 60000 £ per year.
Company Description
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
ASOS is seeking a highly skilled & commercially-focused Senior SEO Manager, responsible for ASOS’s SEO & GEO content strategy, owning a programme of continuous on-site optimisation, and driving measurable improvements in organic traffic and revenue. You will work with teams across the business and an external agency to oversee ecommerce optimisations in 10 languages. As search continues to evolve from traditional rankings to AI-driven and generative discovery experiences, you will ensure ASOS maintains and grows its visibility across all surfaces. You will design and run structured SEO experiments, validate results, and build reporting needed to communicate performance clearly to executive stakeholders.
The Details
- Define and own the SEO & GEO content strategy across ASOS’s global web estate, aligning priorities with commercial objectives and seasonal trading calendars.
- Stay ahead of algorithm developments, AI-driven search changes, and competitor movements.
- Diagnosing performance fluctuations and proactively adapting strategy.
- Lead the end-to-end delivery of SEO content programmes: briefing, production, localisation, and performance review.
- Apply advanced knowledge of Google's EEAT framework to guide content quality, structure, and editorial standards across the site.
- Design and run a continuous programme of SEO A/B and multivariate tests, covering content formats, page templates, metadata, and on-site elements.
- Apply data driven analysis to evaluate your work, ensuring decisions are grounded in robust evidence.
- Conduct keyword research and gap analysis, identifying growth opportunities across categories, markets, and AI-led discovery surfaces.
- Partner with the SEO Product team to feed content insights & opportunities into the technical and product roadmap.
- Define and track KPIs including keyword ranking growth, content coverage, organic traffic and organic revenue.
- Building dashboards and reporting for both operational and executive audiences.
- Act as an SEO authority for editorial, marketing, retail, and trading teams, surfacing search trends, third-party brand demand, and content opportunities.
- Ensuring SEO insight informs wider commercial decisions.
- Leading SEO involvement in campaigns and key trading moments, partnering with brand and creative teams to maximise organic visibility.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications About You
- Strong commercial awareness, understanding how SEO drives business value and can connect channel performance to revenue impact.
- Proven experience in working with a large-scale, consumer-facing digital environment, e-commerce preferred.
- Familiarity with AI-driven and generative search experiences, and how they differ and intersect with traditional SEO.
- Deep expertise in SEO content strategy, from brief to production to performance analysis.
- Highly data literate, with experience building dashboards and automated reports that surface meaningful insight.
- Demonstrable experience designing and evaluating SEO experiments.
- Proficiency with SEO tooling & analytics platforms; Adobe Analytics, Botify, Nozzle, and BI tools like PowerBi.
- Outstanding communicator, able to simplify complex SEO topics for non-specialist audiences and present confidently to senior leadership.
- Experienced in creating and presenting campaign and programme reports that clearly demonstrate strategy and ROI.
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Senior SEO Manager employer: ASOS
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every individual is encouraged to be their authentic self. As a Senior SEO Manager, you will not only drive impactful strategies that enhance our global visibility but also benefit from a supportive environment that prioritises personal growth, offers flexible working arrangements, and provides an array of perks including generous annual leave and employee discounts. Join us in our London office, where collaboration and innovation come together to create a rewarding experience for all ASOSers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ASOS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ASOS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ASOS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ASOS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ASOS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ASOS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ASOS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ASOS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ASOS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ASOS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
